Paul Mitchell Professional’s The Demi Color Line Now Features “Bombshell Beiges”

03/31/2021

Thinking of switching things up for spring? A soft beige tone for your clients (or yourself) might do just the trick. The neutral shade is massively trending this season — and for good reason! Flattering on just about every skin tone and hair textures, beiges can help warm and accentuate one’s best features.

To help make all your client’s beige hair color dreams come true, Paul Mitchell Professional has introduced a new range of natural beige shades to their fast-growing demi-permanent color line, The Demi

Called Bombshell Beiges, these seven hues hues are perfect for lowlighting, toning, refreshing or achieving the golden bronde hair craze that is slowly popping up all over our social media feeds. With shades available in levels 4-10, there is surely a color in the collection to suit your client’s hair needs.

Not to mention, these brilliant beige tones give colorists an endless amount of options when it comes to incorporating them into your next color appointment. You can use them by themselves on client’s with naturally warm undertones or use them to paint in between foils to help other tones to pop or get super creative and add them to your formula to soften the tones.

Get The Look:

For clients with textured hair, consider using the shades in the collection to add warm highlights to their locks. In fact, Artistic Director for Paul Mitchell Professional Colin Caruso created his own color formula called “Caramel Macchiato” that produces gorgeous results.

BEFORE

AFTER

To get this look, Caruso pre-lightened the hair using Paul Mitchell Synchrolift Soft Gentle Cream Lightener 10 Volume and used 5VG Paul Mitchell Color XG 30 Vol all over. He toned with 8NB The Demi.

“The key to highlighting texture hair is to be gentle and keep the curl intact,” said Caruso. “Once you achieve your desired level of lightness, I then go in with my go-to, Paul Mitchell The Demi. The hydration, conditioning, and shine is unmatched.”

To learn more about the Paul Mitchell Professional The Demi Bombshell Beiges collection, be sure to visit the company website.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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