Big things are happening at Kevin Murphy Group. The professional haircare group recently announced that its Chief Executive Officer Laurent Misischi will be transitioning to the newly created role of chief selective brand & affiliates officer and will become a member of the board of directors. Additionally, Chairman and Co-Founder of Kevin.Murphy, Peter McDonald will be appointed global CEO, effective July 1, 2023.

Misischi first assumed the role of CEO in 2020 and under his leadership, the group’s global business has weathered through the uncertainties of COVID-19 and maintained its focus on sustainable growth, while opening multiple new global offices. With his guidance, Kevin Murphy Group has expanded its portfolio of brands and affiliates, adding Showpony Hair Extensions, Beautyscope, Belludio, and Kevin.Murphy Versailles to its network of affiliates. The new organizational structure, led by Misischi, will support these new company acquisitions and will work toward the shared company vision.
Speaking on Misischi’s new role, McDonald shared, “I’d like to thank Laurent for his proven leadership and dedication to the business.There is great opportunity with our selective brands and affiliates as we continue to grow, and I’m excited to see him build on the strong foundations he has established in this new appointment.”
For his part, McDonald has had a long-standing history with the brand. In fact, he met Kevin Murphy in 2004 and helped to develop and grow the Kevin.Murphy brands, as well as establish the Kevin Murphy Group. McDonald brings extensive experience from the haircare industry and a true passion for people and culture, as well as product innovations and a “customer-first” mindset.
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