Exciting things are happening at Procter & Gamble. The personal care giant recently announced that Colin Walsh, CEO of cult-favorite haircare brand Ouai, has been appointed head of its Specialty Beauty division. The Specialty Beauty at P&G includes Farmacy, First Aid Beauty, Mielle Organics, Tula Skincare, as well as Ouai.
Walsh has served as the CEO of Ouai for nearly five years, during which he oversaw the brand—which was founded in 2016 by celebrity hairstylist Jen Atkin— being acquired by P&G in 2021. Prior to that, he was the CEO of Devacurl. With his recent appointment, Walsh will succeed Chris Heiert, a P&G veteran, who will retire in July after almost 25 years at the company.
“Chris’ decades-long contributions to P&G Beauty are simply remarkable, and I’m especially grateful for his leadership these past 18 months to successfully bring together our Specialty brands,” said P&G Beauty CEO Alex Keith.
In his new role with P&G, Walsh will play a key role in overseeing the growth and development of all specialty beauty brands, working in partnership with each brand’s current CEO: Savannah Sachs for Tula, Mina Chae for Farmacy, and John Drake for First Aid Beauty. He will remain the CEO of Ouai.
“I’m thrilled for Colin to take on a bigger role in leading Ouai and all of our specialty brands to the next stage of growth,” added Keith. “Colin brings a wealth of business leadership experience and proven results across different specialty beauty businesses and channels.”
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