Put Some Spring in Your Step With These April Hair and Beauty Launches


April showers may bring May flowers—but they also bring a lot of hair and beauty products too, apparently. As it turns out, spring is the perfect time for new product launches and this month has been jam-packed full of them. 

The incoming sunshine and warmer weather seems to be top of mind for many brands as so much of the newness that hit the shelves this month are likely to become the perfect summertime essentials in months ahead. Think: hair lightening mists, humidity resistant hair wax sticks, and illuminating makeup options to create a sun-kissed glow.

Ahead, we curated a list of some of the top releases from this month that are totally worth making space for in your hair or beauty routine. Keep scrolling for our favorite picks.

amika Perk Up Ultra Oil Control Dry Shampoo

If you’re dealing with a seriously oily scalp, you’ll definitely want to get your hands on amika’s new Perk Up Ultra Oil Control Dry Shampoo. The latest addition to the brand’s cult-favorite perk up line, this dry shampoo has a powerful formula—packed with sea buckthorn berry, tapioca starch, rosebay flower extract, and bamboo stem extract— that offers extra oil absorption for even the oiliest of hair types. For those whose strands require a daily wash, this product does an impeccable job of controlling oil so that you can extend the life of your hairstyles.

Shop: amika Perk Up Ultra Oil Control Dry Shampoo, $30.00

Lévans Beauty Cult Brow Firm Hold

Lévans Beauty just added a new addition to its CULT BROW collection: the CULT BROW Firm Hold. This clear brow gel provides a stiff hold that’s stronger than the brand’s Soft Hold brow gel but not as sticky as their Mega Hold brow gel. Perfect for unruly and coarse brows, this flake-free styling gel is created with plant-based glycerin and cross polymers to provide an all-day hold that will keep brows in place. 

Shop: Lévans Beauty Cult Brow Firm Hold, $28.00

JooY Core Collection

Image courtesy of JooY

Powered by fermented superfoods and rooted in Asian heritage, JooY is new hair brand that was founded by actress turned serial entrepreneur Jennifer Yen—who also created popular skincare and makeup brands Purlisse and YENSA—with the goal of redefining scalp care as an extension of skincare. The brand officially launched on Earth Day (April 22nd) with a five-piece core collection that consists of a Clarify Shampoo, Clarify Conditioner, Soothing Scalp Serum, Scalp Resurfacing Serum, and Scalp Energizing Brush. Being that JooY is deeply committed to eco-conscious practices, all of its products are plant-based, cruelty-free, made with 30% post-consumer recycled material, and formulated without sulfates, parabens, and DEA to prioritize the wellbeing of individuals as well as the environment. Not to mention, in an effort to reduce plastic waste, JooY not only offers refill pouches for its shampoo and conditioner, but also has a recycling program in which consumers return their empty products for 15% off their next purchase.

Shop: JooY Scalp Stimulating Massager, $24.00; JooY Clarify Shampoo, $29.00; JooY Clarify Conditioner, $29.00; JooY Scalp Resurfacing Serum, $42.00; JooY Soothing Scalp Serum, $48.00

Hally Hair Lighten Up Hair Lightening Mist

If you are ready to shake things up with your hair color while you’re having fun in the sun this summer, Hally Hair’s new hair lightening mist is here to help. In just 4 minutes, this gentle-yet-effective lightening spray gradually lightens hair 2-3 shades, creating sunkissed highlights with no harsh lines, once activated naturally in the sun or at home with a blowdryer. This lightening mist offers two custom formulas for blondes and brunettes. Lighten Up for Brunettes is formulated with a cool blue toner to prevent unwanted brassiness when lightening dark hair as well as a lower percentage of the active lightening ingredient. As for the Lighten Up for Blondes, it features a purple toner to achieve the best possible brightness and a higher percentage of the active lightning ingredient.

Shop: Hally Hair Lighten Up Hair Lightening Mist, $16.00

Pixie Heat Styling Iron

Image courtesy of Pixie Heat

What if we told you that a styling tool designed for styling short haircuts, like pixies, actually existed? Meet the Pixie Heat Styling Iron, a revolutionary cordless flat iron that was designed by hairstylist and pixie specialist Kindra Wright-Horn to meet the unique styling needs of those with short hair. This styling iron has three adjustable heat levels so users can customize the temperature to suit their styling needs as well as advanced heat technology that heats to the perfect temperature for your hair type—up to 400°F— to ensure optimal results without heat damage. Not to mention, its 3/10” tourmaline ceramic plates are able to hold heat for 45-120 minutes, depending on use. Additionally, the iron is compact and size and has USB charging capabilities, so you can throw it in your bag and charge it wherever you go with ease.

Shop: Pixie Heat Cordless Styling Iron, $89.99

VERSED MOOD LIGHTING Glow Drops in Sheer Rose Gold

If you are a fan of Versed’s beloved MOOD LIGHTING Glow Drops, the brand just released a new shade for you to obsessed over—Sheer Rose Gold. Much like the other Glow Drops’ shades, the brand’s latest hue works to deliver an incredible lit-from-within glow while also offering a boost of amazing skin benefits. These weightless and buildable drops are formulated with polyglutamic acid and antioxidant-rich blueberry extract to provide a boost of hydration and strengthen your skin barrier. Regardless of how you use these mixable drops—whether it be solo or mixed in with your makeup—you’ll be left with the perfect soft-focus finish that will leave your skin looking radiant.

Shop: VERSED Mood Lighting Glow Drops, $19.99

Sally Beauty bondbar Bonding Toner Demi-Permanent Hair Color

When it comes to reducing unwanted tones, Sally Beauty’s new Blonding Toner Demi-Permanent Hair Color has totally got you covered. This demi-permanent creme formula has built-in bonding that protects and hydrates broken bonds in hair during the toning process, leaving strands strengthened and conditioned. Perfect for all hair types and textures, this hair color is available in four beautiful shades: cooling ash, champagne, pale violet, and smokey blonde.

Shop: Sally Beauty bondbar Bonding Toner Demi-Permanent Hair Color, $12.99 (in shade Pale Violet)

Dolce Glow Contour Self-Tanning Sculpt + Glow

Dolce Glow’s new contour stick is your ticket to natural, sun-kissed skin all year-round. This 3-in-1 sculptor effortlessly contours, illuminates, and tans, leaving skin with a stunning, long-lasting glow. Formulated with DHA (a self-tanning agent) as well as squalane, glycerine, and a blend of fruit extracts, this contour stick not only provides instant sculpting effects but it also deeply hydrates and strengthens the skin’s barrier. Whether you use it to define your cheeks and nose or enhance your collarbone, you can count on this product to create the perfect flawless look.

Shop: Dolce Glow Contour Self-Tanning Sculpt + Glow, $28.00

Maria Nila The Perfect Match Beauty Bags

Maria Nila is serving up gorgeous hair with the help of their latest campaign, The Perfect Match, which stars tennis champions Mirjam Björklund and Eden Silva and features their new limited-edition beauty bags. Based on three of  Maria Nila’s best-selling haircare collections—Head & Hair Heal, True Soft, and Pure Volume, each of these pouches comes packed with a full-size shampoo and conditioner as well as travel-sized versions of the shampoo and conditioner. As for the bag that houses all of the products? It’s uniquely designed with a recycled mesh that can easily be washed and reused. 

Shop: Maria Nila Pure Volume Beauty Bag, $64.00; Maria Nila True Soft Beauty Bag, $64.00; Maria Nila Head & Hair Heal Beauty Bag, $72.00

Relevant RELE-BLUR™ Soft Focus Powder Foundation

Just like a real-life Instagram filter, this powder-cream hybrid foundation from Relevant: Your Skin Seen creates a special blurring effect that manages to minimize pores, wrinkles, and even dry spots. It’s talc-free formula is infused with skincare powerhouses such as peptides, niacinamide, Vitamin C, and plum oil, as well as transparent mica, shea butter-coated kaolin, silica, and boron nitride which help moisturize the skin but also absorbs excess sebum. Along with offering lost-lasting buildable coverage, this foundation comes in 36 inclusive shades that span the skin tone spectrum from light to deepest dark. 

Shop: Relevant RELE-BLUR Soft Focus Powder Foundation, $44.00

Color Wow Money Mist

If glossy, expensive-looking hair is what you’re after, then you need this leave-in conditioner mist from Color Wow. Along with being easy to use, it truly does it all: strengthens strands, detangles to reduce breakage, moisturizes and defrizzes, and offers heat and UV protection. The best part? This easy-to-use spray instantly transforms all hair types without adding additional weight thanks to its ultra light formula.

Shop: Color Wow Money Mist, $29.00

dpHUE Color Dream

dpHUE is making it easier than ever to get the hair of your dreams with this new at-home demi-permanent hair color. It’s ammonia-free formula enhances color, boosts shine, creates dimension, and covers pesky grays (up to 20%)  while also leaving your hair feeling soft and nourished. This no-lift hair color has quick 20-minute processing time and lasts up to 16 shampoos, making it a perfect low commitment option for anyone hoping to upgrade their look without altering their base color. And with eight dreamy natural shades to choose from, ranging from strawberry blonde and copper to dark brown and black, you are bound to find one that suits your color needs.

Shop: dpHUE Color Dream, $32.00

Nexxus Slick Stick Strong Hold Hair Wax

This Nexxus hair wax stick is the secret to any perfectly pulled-back look. Not only does it reduce flyaways, it also adds instant texture and definition to your slicked-back buns and ponytails. Plus, this strong-hold stick features exclusive Style Protect Technology that protects your hair from daily aggressors and offers 72 hours of humidity shield as well as 48 hours of frizz control.

Shop: Nexxus Slick Stick Strong Hold Hair Wax, 17.99

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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