Redken just dropped a new product that’s perfect for a salon-fresh, reflective finish at home. Introducing the new Acidic Color Gloss 1-Min Gloss-in-Mask.
This silicone free rinse-out mask delivers the high-shine finish of a gloss with the intense nourishment of a mask. The lightweight, cream-to-gloss formula melts into hair in just 60 seconds, delivering instant hydration and shine without weighing it down.
Powered by ultra-acidic vinegar, glycerin, and a blend of conditioning agents, it seals the cuticle, removes buildup, and boosts shine. Clients can expect smoother, softer, glossier hair with every use.
For more about what pros can expect from the Acidic Color Gloss Gloss-in-Mask, The Tease connected with Cutler Salons owner and longtime Redken Ambassador, Rodney Cutler. Read on for our conversation.
The Tease: What are the signs pros should be looking for before recommending this to their clients?
Rodney Cutler: When it comes to recommending the Redken Acidic Color Gloss Gloss-In-Mask, there are several key indicators. Firstly, any client experiencing dullness or lack of luster in their hair, whether it’s color-treated or virgin, is an ideal candidate. This mask is specifically designed to deliver the intense, high shine of a gloss. Secondly, for color-treated clients, especially those looking to prolong the vibrancy and fresh appearance of their salon color, this product is a game changer. It helps seal the cuticle, locking in color. We also see fantastic results for clients whose hair feels dry or looks frizzy, as it provides deep yet lightweight hydration and smoothing benefits. Finally, for those clients who express a preference for silicone-free formulas, this mask is an excellent option that still delivers incredible results without compromising their ingredient preferences.
As a pro, what results have you seen when clients use the Redken Acidic Color Gloss 1-Min Gloss-in-Mask?
Cutler: From a professional standpoint, and as someone who’s in the salon often, the results when clients incorporate the Redken Acidic Color Gloss Gloss-in-Mask into their routine are consistently impressive and truly transformative. The most immediate and striking result is the unbelievable, high-gloss shine finish. For our color clients, we’ve seen that the mask makes their hair color look instantly vibrant. Clients consistently report that their hair feels remarkably smoother, softer and more manageable. What we love about this product is that it redefines expectations in the market, providing high shine & deep hydration without the weight of traditional masks, plus retaining color vibrancy. It’s truly multi-beneficial treatment that elevates the hair’s appearance and feel.
How often should clients use the Redken Acidic Color Gloss 1-Min Gloss-in-Mask?
Cutler: For optimal results, we advise clients to incorporate the Redken Acidic Color Gloss Gloss-In-Mask into their regimen weekly or as needed, depending on their hair’s condition and desired level of hydration & shine. It’s designed to be used after cleansing with the Acidic Color Gloss Shampoo. For clients seeking an extra boost of intense shine and conditioning, they can swap Acidic Color Gloss Conditioner for the mask during their weekly treatment. This flexible recommendation allows clients to tailor usage to their lifestyle and hair’s unique needs, ensuring they maintain that salon-fresh look and feel.
The Acidic Color Gloss 1-Min Gloss-in-Mask ($40.00) is available now at Redken.com, Ulta.com, and in Ulta stores.
