Redken’s Global Brand Ambassador, Sabrina Carpenter, brings her signature sense of humor to the brand’s new “Just The Tips” campaign. The campaign which is squarely in Carpenter’s throwback, bedazzled aesthetic, introduces Redken’s newest addition to the Acidic Bonding Concentrate (ABC) collection, the Hair Bandage Balm — a leave-in balm that acts like a bandage for damaged ends.
This quick-absorbing, non-greasy leave-in balm is powered by an 8% Bonding Care Complex with Citric Acid and Madecathanol, which delivers 5x less breakage in just one use* and relinks broken bonds deep inside the hair fiber while visibly sealing split ends by up to 96%.** Featuring a modern fragrance with top notes of Salted Lemon and Mandarin, it smooths even the roughest, most stressed, and damaged ends*** resulting in hair that is revived, soft, and stronger, while also protecting against heat up to 450 degrees.
Use this TSA-approved balm on clean damp hair directly to the ends, or on dry hair to refresh styles, tame slick backs, ponytails and braids. As Carpenter puts it in the campaign video, the balm is her hair’s “happy ending.”
Shop the Hair Bandage Balm: $46.00 at Redken.com and Redken salons nationwide, Amazon.com, Ulta and Ulta.com; available to professionals at SalonCentric and SalonCentric.com beginning late January 2025.
*Instrumental evaluation of split ends partially or completely closed with bandage balm only vs. before application.
**instrumental evaluation of split ends partially or completely closed with two applications of leave-in vs. before application
***vs. non-conditioning shampoo.
