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The 10 Best Latinx-Owned Beauty Brands to Shop Now

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As Latinx/Hispanic Heritage Month is well underway, it’s important to support those in the community who have made waves in their respective industries. Whether you’re Latinx yourself or looking for some new products, we’ve got you covered. From lipsticks and eyeshadows to lashes and beauty tools, these brands have it all.

Here are ten Latinx-owned beauty brands you need on your radar!

Golden Dream Beauty

Founded by Ydelays Rodriguez, Golden Dream Beauty offers high quality false lashes in several different options to elevate your makeup. All products are vegan, cruelty-free and will take any look from simple to glam.

Recommended product: Dama Lashes, $10

Melt Cosmetics

In 2012, Melt Cosmetics founders Lora Arellano and Dana Boma saw highly-pigmented, bold makeup products missing from the beauty industry. So, they set out to fill that gap. Offering products for the face, lips and eyes, Melt encourages all users to express themselves freely.

Recommended product: On-the-Go Matte Lipstick, $19

Lunar Beauty

Founded by YouTuber Manny Gutierrez, Lunar Beauty helps customers create out-of-this-world makeup moments. Made for anyone who wants to experiment, Lunar aims to add a little color to your life. Plus, the entire line is vegan and cruelty-free. 

Recommended product: Moon Prism Blush, $35

Belle en Argent

Another Latinx-owned brand is Christina Kelmon and Lauren Young’s Belle en Argent. Founded to provide consumers with clean beauty at an affordable price, they offer lip products in luxurious packaging to encourage women to embrace their femininity.

Recommended product: Smoking On Screen Auteur Crème Lipstick, $20

Reina Rebelde

Reina Rebelde is a Tease fave you need to try out! Founded by Regina Merson to encourage fellow Latinas to celebrate their culture through makeup, the brand has everything you need for ultimate glam. Plus, the entire collection is cruelty-free!

Recommended product: Chiflada Liquid Eyeliner, $15

Mia Del Mar

Diana Briceno’s Mia Del Mar not only offers high powered makeup, but they provide skincare as well! Meant to inspire you to step out of your comfort zone, their products combine natural ingredients with scientific formulas to give you the skin you’ve been craving.

Recommended product: Jellycioso Hyaluronic + Seaweed Eye Mask, $25

Araceli Beauty

After working her way up as a makeup artist, Araceli Ledesma developed Araceli Beautyto provide effective makeup at an affordable price. Offering eyes and face products, along with beauty tools, Araceli is a one-stop shop for flawless glam.

Recommended product: Azteca Eyes Eyeshadow Palette, $30

Bésame Cosmetics

Another brand you’ll love is Gabriela Hernandez’s Bésame Cosmetics. Made for those who want some vintage vibes in their makeup, the brand offers luxurious products in gorgeous packaging. Not to mention, everything is inspired by a decade from the past.

Recommended product: Cake Mascara, $25

Beautyblender

One brand who changed the beauty industry for the better back in 2003 is Rea Ann Silva’s beautyblender. Starting with just the blending sponge we all know and love, the brand now offers foundations, concealers and more.


Recommended product: The Original beautyblender Makeup Sponge, $20

J’Dez Beauty

Last but not least, Jackie Hernandez‘s J’Dez Beauty is dedicated to empowering women. Founded to bring simplicity back to beauty, the brand offers blush, lipstick, lashes, eyeshadows and even merch! Plus, the entire line is cruelty-free.

Recommended product: Simply Blush, $21

Which Latinx beauty brands do you love? Share with us below!

Emily Lentz
Emily Lentz
Emily Lentz is a Los Angeles-based Features Editor, creating content and working towards providing an inclusive space for beauty professionals and consumers.