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If there’s one thing every color client wants, it’s that “just-left-the-salon” vibrancy. But as any stylist knows, great color isn’t just made in the chair. It’s maintained in the days (and many washes) after.
If you were already obsessed with the ULTIMATE REPAIR line, consider adding this to your favorites list. From the No.1 salon color brand in the world*, enter Wella Professionals’ ULTIMATE COLOR Regimen. The ULTIMATE COLOR regimen is a transformative haircare routine for color treated hair, designed to deliver color vibrancy for up to 10 weeks** and revitalized hair from the 1st wash.
The Ultimate Enemy
Hair color is one of the biggest revenue drivers in the salon industry, and for good reason. Clients rely on their stylists not only for beautiful results, but for expertise in maintaining them between appointments.
But there’s a hidden culprit working against both stylists and clients.
At every rinse, whether at the salon or at home, water causes the hair shaft to swell and the cuticle to reopen. This process allows color molecules to escape, leading to dullness, fading, and a loss of vibrancy. Add in hot water and environmental stressors, and that freshly colored look can start to fade faster than expected.
A New Standard in Color Protection
Rather than focusing solely on color retention, ULTIMATE COLOR takes a more comprehensive approach to address the full spectrum of color-treated hair needs, to provide:
- Color Vibrancy for up to 10 weeks**
- Revitalized Hair from 1st wash
Hair’s New 4-Step Routine
Step 1: ULTIMATE COLOR Sulfate-Free Shampoo
A scalp soothing shampoo that offers a rich, creamy lather that gently cleanses, while supporting color vibrancy.
Step 2: ULTIMATE COLOR Conditioner
A rinse-out conditioner for easier and faster detangling.***
Step 3: ULTIMATE COLOR Intense Miracle Leave-In Mask
Leave-in treatment for moisture, anti-breakage, and UV protection for colored hair. Provides up to 4x more resistance to breakage.****
Step 4: ULTIMATE COLOR Shine Spray
The finishing step that provides color vibrancy, protects against heat, provides up to 4x smoother hair.****
Bridging the Gap Between Salon and Home
One of the standout innovations in ULTIMATE COLOR is its focus on continuity. What starts in the salon doesn’t stop there. With a professional-first approach and at-home maintenance in mind, the system helps extend the life of color beyond the chair.
Because great color isn’t just created, it’s maintained.
From No. 1 salon color brand in the world** Wella Professionals, ULTIMATE COLOR is rethinking color care by addressing both fading and its root causes. It helps hair stay vibrant, glossy, and healthy for longer. For stylists, it elevates results beyond the chair. For clients, it means enjoying their color for longer. Head to wellaprofessional.com to add the whole collection to your backbar.
* Based on Wella Master Brand USD sales from the 2024 Professional Hair Care Global Series for the hair coloring products category, published by Kline.
**With regular use of ULTIMATE COLOR regimen from salon to home.
*** Vs. non-conditioning Shampoo.
**** Vs. untreated hair.
