Last month, The Hair Shop hosted an intimate event in Los Angeles to celebrate the launch of Smart Weft HĪEWS, the new and groundbreaking collaboration with renowned hairstylist Daniel Mora. The evening was a testament to the power of community, as Mora’s influences, family, and closest friends gathered to honor this latest achievement.
A venue filled with an atmosphere that radiated warmth, authenticity, and camaraderie, guests were treated to a delightful array of drinks and hors d’oeuvres, setting the stage for connection and inspiration. As attendees mingled, the sense of excitement and anticipation for the unveiling of Smart Weft HĪEWS grew.
The collaboration between The Hair Shop and Mora, who also happens to be one of the brand’s Core Artists, is a revolutionary new hair extension collection designed specifically for professional hairstylists. This innovative line features 10 different, well-thought-out colors inspired by Mora’s infamous dimensional techniques to add brightness, warmth, and beautiful face-contouring highlights. Built with a fine machine-tied base, every shade delivers seamless volume with a lightweight feel, ensuring comfort and a flawless finish.
For Mora, the launch of the collection was a special, full circle moment. “The Hair Shop is the first company that I ever worked with on-stage,” he said. “This collaboration came to life very organically as they’ve been very open and easy to work with since we’ve built such a special relationship over the years.”
The highlight of the evening was undoubtedly the moment when Mora took the stage to introduce the collection. His genuine passion for his craft was evident as he shared the creative vision and process behind HĪEWS and made sure everyone who was there knew how much they positively impacted his life and career. The admiration for his work, love, dedication, and authentic personality was clear as happy tears filled the room during his speech.
Mora was exceptionally intentional with the event’s guest list and made sure to hug every single attendee throughout the evening. He shared that the event was “a project of love as my heart and soul was poured into it. Everyone who’s here is someone I’m connected to that’s made a positive impact on my life at some point or another.”
Throughout the night, guests had the opportunity to experience the new collection up close as well as enjoy an aura reading pop-up. The intricate craftsmanship and attention to detail in each piece were truly impressive, showcasing why Mora is a trailblazer in the industry.
The event was more than just a product launch; it was a celebration of community and the enduring impact of Mora’s artistry. It was an unforgettable experience, leaving everyone inspired and eager to incorporate HĪEWS into their own professional work.
As the night came to a close, it was clear that this collaboration is set to make a significant mark in the world of professional hairstyling. The launch event was a perfect blend of elegance and innovation, reflecting the essence of what HĪEWS represents.
To learn more about—and shop— the Smart Weft HĪEWS by Daniel Mora collection, be sure to visit thehairshop.com/pages/hiews-by-daniel-mora or follow @thehairshopinc on Instagram.
