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Are you a stylist with clients looking for color, shine, health, and longevity in every service? This month, Hello Salon Pro is introducing a new era of shine with Alter Ego Italy, a brand rooted in Italian craftsmanship, delivering performance with purpose.
Redefining what a glossing service can be, Alter Ego Italy’s Keep It Glossy is a demi color system that offers shine results without compromising hair integrity. It delivers longer-lasting results than traditional acidic glosses, without the lift of alkaline color because of its balanced 7.0–8.0 pH range. For stylists, this means better tone, softened contrast and a finish that feels effortless and natural.
Keep It Glossy also has an ammonia and alcohol-free formula, perfect for the growing demand for gentle, but still high-performing shine color solutions. The formula works to enhance depth or soften contrast while respecting the hair’s natural structure, leaving a glossy, natural-looking finish.
The oleogel texture makes Keep It Glossy being easy to use and apply. But the star of this formula is the Chromabridge Technology, developed to protect the hair fiber while ensuring an even, high-shine color result. Paired with Prep-Shampoo and an after color Co-Wash, the system is designed to optimize color performance and continue to reflect light and dimension long after the service is done.
Inside this month’s Hello Salon Pro box:
Keep It Glossy Demi Color Shades
A curated selection of five shades designed to refresh faded color, refine tone, or enhance natural shine with soft, dimensional results.
Coactivator 6 Vol Developer
Formulated to work in perfect synergy with Keep It Glossy, ensuring consistent, even color application and optimal performance.
Healthy, glossy hair isn’t just a finish. It’s the new foundation of every color service.
Nowadays, clients want color that feels as good as it looks and shine is the main thing they look for. With Alter Ego Italy, fashion-forward results, education, and sustainability come together to help stylists deliver on those expectations.
Discover Keep It Glossy in this month’s Hello Salon Pro box at thetease.shop and bring a new level of shine to your color services.
