The “Vanilla Girl” Aesthetic Has Taken Over TikTok—Here’s How to Get the Look


The latest aesthetic to take TikTok by storm is the “vanilla girl” aesthetic, surpassing the previously reigning “clean girl” aesthetic. Characterized by pale neutral tones, such as whites and beiges, the aesthetic seeks to make simplicity and coziness feel glamorous. Beauty-wise, the vanilla girl look focuses on minimal, dewy makeup and soft, effortless hair.

If you’re ready to embrace the vanilla girl aesthetic this winter, a great place to start is with your hair. To help you out, we’ve gathered some amazing hair inspiration and tips for achieving the trending look. Ahead, here are some easy ways to get vanilla girl hair! 

Soft, Natural Curls  

The vanilla girl aesthetic is all about looking simple and effortless, so to achieve this look steer clear of any overly complex hairstyles. Instead, opt for a heartless curl technique. One of our favorite products to achieve this look is the Kitsch Satin Curlin Heatless Set

Cream Hair Accessories 

Another way to tap  into the vanilla girl aesthetic is by incorporating accessories that fit the color palette. The next time you find yourself shopping for a new set of scrunchies or barrettes, opt for ones in shades of cream, beige, or white. You could also find ribbons in this color scheme at your local craft store to easily upgrade any ponytail. 

The Butterfly Haircut 

One particular hairstyle that has gained a lot of attention through the popularization of the vanilla girl aesthetic on TikTok is the butterfly haircut. This chop is characterized by heavy layers, especially face-framing ones. In order to truly achieve the bouncy, 90’s inspired potential of this hairstyle, it also requires styling with a blowdryer and round brush. 

Loose Claw Clip Styles 

While the claw clip is nothing new, it has taken a new form through the popularization of the vanilla girl aesthetic. While we saw tight and neat styles during the age of the clean girl aesthetic, there is now a rise in popularity of extremely loose and messy claw clip looks. Whether it’s pulling your hair back but keeping the front strands out, or it’s a loose half up half down with bouncy waves, the claw clip can be used for countless different vanilla styles. 

Vanilla Highlights

If you are looking for hair color inspo that aligns with this hot TikTok trend, merely offer the shade “vanilla” as a reference for your hair stylist. Natural, pale highlights are the perfect way to really embrace this aesthetic from a color perspective. A nice, cool toned balayage could work as well! 

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Manon Bushong

Manon Bushong is currently an Editorial Intern at The Tease. Manon adores liquid eyeshadows, thrifting, and spontaneously changing her hair color. Manon loves experimenting with semi-permanent hair color, and her favorite brands for them are Overtone and Loreal Colorista.


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