This week we continued our TikTok X The Beauty Industry series. We have talked to multiple content creators on how TikTok has given them a platform to do what they love, but this week we talk with a salon professional that is using TikTok to up their game. Leda Fazal Goins is a master colorist and owner of her salon, Tone Hair Salon. She has been in the industry for 17 years.
Leda’s TikTok started out as an account for her salon, but she just recently changed it to her own name @ledafazal. Leda talks about how TikTok can be a good way to get big in the industry. She discloses how a lot of her clients come from TikTok and how she uses it to reach out to people across the country. Leda goes into how to make a viral TikTok as well as some tips and tricks to staying focused on hair videos and listening to your comments.
Leda discusses the importance of posting frequently and how she approaches the social platform. Don’t miss out on hearing how a salon professional is taking advantage of TikTok in the Beauty Industry.
“People want to know, how did you do that? Give them a quick tip. Keep it under 30 seconds, though.”
“If you don’t have your TikTok account already, go ahead and start it right now. And you know, you never know what’s gonna go viral.”
“But I’m here making videos to make it go with my niche of hair. So that’s where the creative part has to come in.”
Listen to the full episode here or wherever you stream.