We’ve got some good news for all you UNITE Hair fans: the beloved salon and celebrity haircare brand just announced that its products are now stocked on Ulta Beauty’s virtual shelves.
As of February 4th, Ulta.com shoppers are now be able to shop 13 of the brand’s most popular and versatile products including: the 7SECONDS Detangler, BLONDA Oil, BOOSTA Finishing Spray, U Oil, and the TEXTURIZA Spray. For anyone not familiar with UNITE, the brand is well-known for its impressive lineup of top-performing products that are not only PETA-certified cruelty-free, but are also made without parabens, sulfates, formaldehyde, talc, phthalates, and harmful chemicals.
For UNITE, this new retail partnership with Ulta.com marks a significant new chapter for the brand, following its 20th anniversary. Speaking on the launch with Ulta.com, UNITE CEO and Founder Andrew Dale, shared, “This retail partnership marks a new milestone as the brand enters its 20th year in business, and is a natural next step toward achieving UNITE’s mission of offering greater access to the easy-to-use and effective, hairstylist-developed collection. UNITE and Ulta Beauty have a shared belief in the importance of salon services, and dedication to providing top-performing and inclusive products, and the best experience for our customers.”
According to Dale, much of the UNITE’s success over the past few years is attributed to high-quality and easy-to-use products, as well as the talented individuals that make up the UNITE team.
“As a hairdresser, it was important to develop a collection that allowed hair to still look and feel like hair when you were styling it. Each product has been thoughtfully created to perform as it is intended to perform. I believe the ease and efficacy of our products has led to our success, and is what has positioned UNITE as a loved and trusted hair-care brand by professionals, and their clients, worldwide, since our launch in 2003,” he explains. “We pride ourselves on our integrity and performance, and we are excited for more individuals to experience our transformative and award-winning collection. In addition, I like to say that we have the brains and the beauty behind UNITE. Many brands just have great marketing teams, but we have a wonderful creative team, plus an involved founder who can apply professional experience to our decision-making process.”
With UNITE now available for purchase on Ulta.com, Dale shared that he’s looking forward to shoppers being able to shop three must-haves from the brand’s collection.
“If I had to pick the top three products that I am most excited for the Ulta customer to experience, I would say 7SECONDS Detangler, TEXTURIZA Spray, and BLONDA Toning Shampoo,” he says. “7SECONDS Detangler has been a cult-favorite and top-selling product since 2003. It not only instantly detangles, but nourishes, strengthens, and protects all hair types. It is a weightless conditioner so you can have the finest hair, and you do not have to be frightened to use it. TEXTURIZA Spray provides instant gratification for those looking to add volume, fullness, and touchable texture to their hair, and BLONDA Toning Shampoo is game-changing for blondes. It gently cleanses and neutralizes unwanted brassy tones in 60 seconds, leaving hair lighter and brighter. Blondes love it, and I personally use it!”
Ready to start shopping for your favorite UNITE products on Ulta.com? Us too! Be sure to head over to the Ulta website to stock up on all things UNITE. And for the latest news on UNITE, make sure to follow @unite_hair on Instagram.