Welcome to Davines

SPONSORED

THE PEOPLE

From the beginning, in everything that Davines believed and created, it strived to do better, seeking out inspiration wherever it may be in Italy and beyond. Sometimes, dream and reality come together to make something beautiful and good. You just have to believe.

This family-owned premium haircare brand, present in 90 countries and over 3,000 salons in North America, began with a simple vision to make sustainable haircare products. Starting in their family garage in Parma, Italy, the Bollati family did just that.

In 1993, their first products were born carrying the Davines logo, a combination of letters from siblings Davide and Stefania. The family always sought harmony between science and nature. The brand’s in-house lab and chemists made a passion of this pursuit.

They also aimed for balance with the brand’s philosophy, and eventually hit upon the tagline Sustainable Beauty. Two words, juxtaposed, carried so much importance that Davines wrote a manifesto about expressing ideals like “freedom of expression,” “multicultural curiosity,” “transparency,” and “interdependence.”

“Davines’ definition of “beauty” is based on appreciation for individuality, celebration of diversity and freedom of expression.”

So, it praises the grace, elegance and distinct characteristics that make each of us who we are; and applies these same belief system principles towards salons and the hairdresser community.

THE PRODUCTS

Building on its foundation of respect for humanity and the environment, Davines transitioned to ever more sustainable practices including biodegradable raw materials, regenerative organic sourcing and more reuse and refill packaging solutions. As it got larger, it became more and more conscious of making a positive impact on the world, on doing what it could to take responsibility for the planet and improving the one place everyone calls home.

So in 2016, Davines became a B Corporation, and in 2019 became a benefit corporation to further their mission to use business as a force for good. All of this helped the brand find its true purpose: do the best for the world, creating good life for all, through beauty, ethics and sustainability.

Davines offers a broad assortment from color to everyday care to styling and treatment products, crafted for hairdressers first and foremost, meeting all the needs for any client in their chair. Each product family has a unique story to tell, and that’s what really sets them apart. Born form intuition and crafted with an artisan spirit, Davines products use the most advanced cosmetic technologies while upholding the brand’s high standards of sustainability to create cultural expressions of beauty.

“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.” – Davide Bollati, Davines Chairman