5 Beauty Brands That Want to Support Your Mental Health


After a year and a half of lockdowns and major uncertainty, you may be experiencing more anxiety and depression than usual. Now more than ever, it’s important to remember to take care of your mental health. Many beauty brands have taken it upon themselves to help customers take care of their minds while using products that make them feel their best. Whether it’s through their own initiatives or by making donations to other organizations, these brands are truly changing the game.

Here are five beauty brands using their platforms to ensure customers are prioritizing their mental health.

Rare Beauty

Founded by actress Selena Gomez, Rare Beauty is more than your average celebrity beauty brand. In addition to helping customers feel good in their own skin through highly pigmented cosmetics, they also support mental well-being and self-acceptance. In fact, the brand even helps raise money through the Rare Impact Fund to help provide those in need with resources for mental health services. Rare Beauty also partners with other organizations to further their mission.

Recommended product: Always an Optimist Pore Diffusing Primer, $26

Anxiety Cosmetics

With a goal to promote positivity around conversations surrounding mental health, Anxiety Cosmetics offers vegan, cruelty-free products that are meant to make you feel empowered and happy. Their CBD infused glosses are highly pigmented, versatile and 100% clean. Not to mention, a portion of proceeds from each product sold is donated to organizations raising awareness, providing education and helping with research about mental health.

Recommended product: Resilient CBD infused Lip Gloss, $22

Dr. Brandt Skincare

Another beauty brand focusing on mental health is Dr. Brandt Skincare. Offering safe and effective skincare products, they’re truly working towards helping every user look and feel their best. With everything from cleansers and serums to sunscreen, each product promotes healthy skin and overall well-being. The brand has even formed the Dr. Brandt Foundation, which provides awareness about depression and suicide prevention to diverse and underserved communities.

Recommended product: Dark Spots No More Serum, $68

Maybelline New York

Maybelline New York is a tried and true brand that offers all of your makeup necessities, but the brand does more than just serve cosmetics. They’re also dedicated to helping customers navigate mental health issues. The beauty brand’s Brave Together Initiative supports those who struggle with anxiety and depression through honest conversations and donations to non-profits. They’ve even made a pledge to donate 10 million dollars over the next five years!

Recommended product: Great Lash Washable Mascara, $7.40


Last but not least, Philosophy is a self-proclaimed “wellbeing beauty brand” that helps customers achieve beautiful skin while supporting mental health. Offering everything from skincare to fragrances, their products encourage balance and gratitude while their packaging features inspiring words. Additionally, Philosophy has also developed the Hope & Grace Initiative, which provides grants for women and families in need of mental health support.

Recommended product: Purity One-Step Facial Cleanser, $25

Which of these brands are you adding to your cart? Share with us in the comments!

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.


We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.