5 Hair Bond-Building Launches You Absolutely Need to Know About


If there’s one area of haircare that’s showing no signs of slowing down, it’s the bond-building category. Over the last few years, there’s been enormous growth in the space as more and more brands turn their focus to creating reparative products that tackle hair damage. While Olaplex is certainly the original pioneer of bond-building and single-handedly responsible for creating the entire category, numerous haircare brands have developed their own bond-building formulas that could very well give the brand a run for its money. You’re probably already familiar with bond-building newcomers such as Epres and K18, but there’s also a number of bond-building hair products and brands that launched this summer that you’ll definitely want to be aware of too. Keep scrolling for a few of the best new bond-building hair launches to hit the market.

Not Your Mother’s Tough Love Bonding Collection

Not Your Mother’s marked its first foray into premium haircare with the launch of its new Tough Love Bonding Collection last month. Featuring an intensive treatment, a leave-in protector, and a shampoo and conditioner, this affordable four-step range is designed to repair damage caused by color, chemical services, heat styling, and daily stressors (like hair pulling and pollution). The collection’s advanced formulas utilize the brand’s Active Bonding Technology which works at the hair’s innermost layers to repair broken bonds from severe damage. As a delightful bonus, this system has a velvet peony and musk fragrance that’s sure to leave your strands smelling heavenly. 

Shop: Not Your Mother’s Tough Love Bonding Collection, (products retail for $14.99 each)

Madison Reed Bonding Time Bond Building Treatment

Already known for transforming at-home coloring with its ammonia-free hair dye, Madison Reed has now created the first bond-building serum designed specifically for protecting your color from fading. The brand’s Bonding Time Bond Building Treatment is formulated to help remedy damage from coloring, bleaching, and heat-styling, leaving hair stronger, visibly healthier, and gorgeously glossy. Infused with black spruce extract and equipped with powerful bond-building technology, this professional-strength, leave-in treatment penetrates deep to create new hydrogen and ionic bonds within the cortex of your hair.

Shop: Madison Reed Bonding Time Bond Building Treatment, $30

Verb Bonding Collection

Verb Haircare recently set its sights on the bond-building category with the launch of its first-ever Bonding Collection. Consisting of a Bonding Shampoo and Bonding Mask, this collection is expertly formulated to treat damaged hair resulting from coloring, heat styling, or mechanical manipulation. Both the shampoo and hair mask are designed to help relink broken bonds, temporarily seal split ends, strengthen strands, and prevent hair damage to leave behind smoother, shinier, and visibly healthier hair.

Shop: Verb Bonding Collection, (products retail for $20 each)

Function of Beauty Pro

Function of Beauty has officially brought its personalized haircare to the bond-building category with its new line, Function of Beauty PRO. Exclusive to Sephora, this bond-building range features customizable formulas with unique active ingredients designed to combat damage caused to hair bonds from heat styling, coloring, and mechanical damage.The beauty of this clean line is that its made up of four collection for each of the four hair types—straight, wavy, curly, and coily. Each collection offers a sulfate-free Custom Recovery Shampoo and a two-in-one Custom Recovery Conditioner Mask. All of the products can be further customized thanks to a selection of nine Hair Goal Concentrate Mix-Ins that customers can choose from to target their specific hair needs. Plus, everything in the range is infused with a patented Adaptive f3 Bonding Complex that self-adjusts to each hair’s damage level to relink bonds only where the hair needs it. 

Shop: Function of Beauty Pro, (Prices range from $4-$28)

Nu Standard HYDRASILK Pro Hydrating Bonding System

Those of us with textured hair finally have a bonding treatment that we can call our own, thanks to Nu Standard’s most recent launch—the HYDRASILK Pro Hydrating Bonding System. Specifically designed for textured hair, this professional bond system consists of a Bond Builder and Silkner that are formulated to provide intense moisture and strength to each strand of hair. A great choice for any in-salon hydrating reconstructive service, this powerful two-step treatment also works well to protect the natural state of the hair structure to allow for safer heat styling. You can find Nu Standard’s HYDRASILK system exclusively available at CosmoProf stores nationwide.

Shop: Nu Standard HYDRASILK Pro Hydrating Bonding System, $60

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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