For the first time ever, Redken made a major pivot by bringing a digital version of their popular Redken Symposium to our computer screens.
The epic two-day event, which took place on January 10th and 11th, was packed with fun networking opportunities as well as informational and educational sessions with industry icons and influencers.
Bringing together a mix of salon owners, hairstylists, and other hair creatives, the symposium kicked off with a virtual version of the infamous Redken Bash, which featured music from the Vargas Brothers and DJ Sparkles. On day two, attendees were kept busy with with an assortment of different classes taught by Redken artists like Sam Villa, George Garcia, Chris Baran, Lori Zabel, and Justin Isaac, In addition, there was also the opportunity to tour the booths in the “Gallerie”, Redken’s version of a trade show floor and learn more about the company’s latest innovations.
If you missed out on the event or just want to relieve all the excitement, we’ve captured some of the best moments for you.
Read on for some of the incredible quotes from the amazing speakers of the event.
Redken Global Artistic Ambassador, @samvillahair
On rethinking the power of lines in hair: “It’s important to rethink the power of lines when we cut hair and instead place the emphasis on construction and silhouette. Approach hair from the inside-outside. The whole idea behind this is that it’s going to maximize your time and give you maximum results.”
Redken Director of Education for Ulta Beauty, Redken Global Artist, and Redken Exchange Facilitator, @lauren_hagen
On formulating hair color: “It all boils down to the principals. If we truly understand the principles of hair color and follow a systematic approach when we formulate, we will always get the desired result we’re looking for, whether we’re trying to cover grays, enhance, richen up our formula, or create a fun pastel tone.”
On glossing hair like a boss: “It’s about empowering your guests. It’s about making them feel good about themselves. It’s about you being the boss of your coloring and empowering you to take control of the tones that you use or the tones that you formulate.”
Personal Development Coach and Redken Artist, @johnnyjustbe
On mindful living: “You need to start by asking yourself what’s your intention right here and now. Whatever your intention is, focus on it. Once you know your intention, it will help you act with purpose and drive and set you on a clear path to accomplish something.”
Redken Global Artistic Squad Member, @mastery_a.d
On the Zoom ‘Do: “In the new reality of what our guests are experiencing on a daily basis, we know that there is potential that some of our guests are doing Zoom meetings Monday through Friday from 9 a.m. to 5 p.m. What we want to do as their hair person is make sure that they’re set up to look their best for those meetings. As their hair person, we want to set them up to win. How we can do that is giving them simple transitions from Day 1 to Day 2 and even into Day 5 of their existing looks.”
Did you attend the Redken Symposium: The Virtual Connection? Let us know in the comments!