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Matrix returned to Premiere Orlando 2026 with a packed lineup of education, artist appearances, and community-building activations designed to inspire salon pros at every stage of their careers.
Throughout the three-day show, the brand’s presence centered on live education, hands-on learning, and direct access to some of the industry’s most influential, Matrix-affiliated artists, including Sharon Spellman, Carlos Rojas, Daniel Roldan, and Pati Rodriguez. Attendees had multiple opportunities to connect with Matrix artists at meet-and-greet sessions hosted at the very on-brand, Matrix booth, while educational presentations (whether on the SalonCentric main stage or in classrooms) showcased the latest trends in cutting, styling, content creation, and color.
The Matrix education team took the stage throughout the event, delivering a blend of technical education and trend forecasting. Sessions such as “Matrix Unfiltered: Face Framing Fringe & Maxed Out Blonding Hacks” and “Lowkey Color Technique & Structured Shag” reflected the brand’s commitment to combining wearable trends with practical salon application.
One of the standout themes of Matrix’s programming was the intersection of artistry and digital influence. Sharon Spellman led sessions focused on personal branding and social media growth, including “Becoming a Social Sensation: Master Your Brand Influence,” offering attendees actionable strategies for growing their visibility and business online.
Color education remained a major focus throughout the weekend. Carlos Rojas shared his expertise in viral blonding techniques and the “new moneypiece,” and teamed up with Pati Rodriguez for “Matrix Sin Filtro” a bilingual exploration of face framing fringe and “maxed out blonding hacks.” Additional sessions highlighted modern color placement, structured cuts, and techniques designed to help stylists create high-impact results behind the chair.
Matrix also showed up in a big way at the 37th annual North American Hairstyling Awards (NAHA), with its artistic director, Daniel Roldan, presenting the award for “Master Hairstylist of the Year” on stage. Matrix artists and team members participated in the festivities surrounding the awards ceremony, reinforcing the brand’s longstanding commitment to recognizing and elevating the industry’s top professional talent.
From viral blonding techniques and social media education to trend-driven cutting and color presentations, Matrix’s Premiere Orlando 2026 programming reflected the realities of today’s salon industry: technical excellence, creative expression, and business growth working hand in hand. For show attendees looking to sharpen their skills and connect with the broader professional community, Matrix delivered an experience focused on education, inspiration, and opportunity.
