When it comes to the beauty space, the Latinx community’s influence is unmatched. In fact, according to a 2015 Nielsen report, the demographic is considered the “foundation” for beauty category sales. But, Latinxs aren’t just consuming beauty products, they are creating them as well, especially in the hair category. Over the years, we’ve seen so many Latinx creators make a name for themselves in the hair space by creating hair products that they would like to see and use. In honor of Hispanic Heritage Month, we’ve highlighted some incredible Latinx-owned brands that you’re sure to obsess over.
Growing up Julissa Prado struggled to find hair products that catered to curly-haired girls like herself, so she created Rizos Curls. Made with natural ingredients like shea butter, olive oil, and aloe vera, this hair brand is dedicated to creating high-quality products that celebrate all curl types, from tight coils to loose waves. In addition to their four-piece hair product line, Rizo Curls also offers a ridiculously cute assortment of pink hair combs and brushes. With prices ranging from $10 to $22, you can shop their products here.
Honey Baby Naturals
When Aisha Ceballos-Crump couldn’t find hair products to meet the hair needs of her multi-racial family, she decided to take matters into her own hands. Using her grandmother’s secret ingredient “miel” (honey in Spanish), the Puerto-Rican hair boss went on to create, Honey Baby Naturals, the first Latina-owned hair and skincare line for naturals. Her honey-enriched lineup of products is filled with natural ingredients like shea butter and coconut oil that will leave your curls feeling soft and moisturized. With prices ranging from $11 to $13, you can shop their products here.
Bomba Curls is the brainchild of Afro-Dominican beauty entrepreneur Lulu Cordero. After suffering from severe traction alopecia, Cordero turned to oils, like pistachio and coffee seed oil, used in her native Dominican Republic to create organic, natural hair products that promote hair growth and hair. Currently, the brand offers just two products: their multipurpose Dominican Forbidden Oil and their nourishing Forbidden Hair Mask. With prices ranging from $22 to $28, you can shop their products here.
Beauty vlogger turned beauty founder, Ada Rojas created her own natural hair care line, called Botánika Beauty, with the Latinx community in mind. Inspired by botánicas, the apothecaries found in Latinx communities, Rojas formulated her hair products with the ingredients that these shops sell, like sage and rosemary. From curl creams to deep conditioning masks, Botánika Beauty is full of high-quality products that will help you celebrate your natural hair texture. With prices ranging from $10 to $12, you can shop their products here.
Orlando Pita Play
Cuban celebrity hairstylist Orlando Pita has spent decades styling the manes of high-profile women like Amal Clooney and Sofia Coppola. Fueled by his deep passion for diversity and natural hair textures, Pita was inspired to create his own line of luxurious hair products called Orlando Pita Play. His award-winning product line features everything from conditioning hair masks to dry shampoos —all designed to meet the needs of every hair type. With prices ranging from $20 to $28, you can shop their products here.
Have you tried any of these hair brands? Let us know in the comments below.