One way to combat hate and help support the Asian American and Pacific Islander community right now is by amplifying artists and brands who are slaying in the beauty industry. Diversifying your social media accounts and following AAPI makeup artists will not only help broaden your worldview, but it will elevate your feeds as well. Whether it’s by subscribing to their YouTube channels, following them on Instagram or buying from their brands, showing support for AAPI makeup artists is more important than ever.
From celebrity MUAs to beauty bloggers, here are seven AAPI artists you need on your radar.
One of the first beauty bloggers to hit YouTube, Michelle Phan has been killing the makeup game for years. Along with showcasing her glam skills, her 8.8 million subscribers are treated to an abundance of makeup tutorials for date nights, Halloween and more. Not to mention, Phan has even entered the product space with her own makeup line, EM Cosmetics.
Makeup artist to the stars, Emily Cheng has crafted looks for some of Hollywood’s biggest names. Supplying glam for editorial spreads, red carpets and even advertisements, she can truly do it all. Cheng’s Instagram account is full of glamorous looks on the likes of Yara Shahidi, Janelle Monae, Barbie Ferreira and many more of our faves.
Another makeup artist you need on your radar is Daniel Martin. With a client list including big names like Nina Dobrev and Kaley Cuoco, it’s safe to say his talent is unmatched. He even supplied glam for Meghan Markle on her wedding day! Along with being a sought-after makeup artist, Martin also acts as Global Director of Artistry and Education for Tatcha.
Janice Kinjo is a New York-based artist who provides iconic looks for all of her clients. Specializing in melanin-rich skin tones, Kinjo is Mindy Kaling’s go-to makeup artist and slays every look she creates. In addition to providing glam for red carpets and magazines, Kinjo also works as a men’s groomer for stars like Michael B. Jordan and Daveed Diggs.
Promise Tamang is another makeup artist who has been killing it on YouTube for years. Her incredibly detailed makeup transformations are seriously impressive, and her cosplay is top tier. Not only does she provide her subscribers with tutorials, but Tamang’s Instagram is sure to liven up your feed as well. Fans were stoked when the makeup artist recently released her own contour palette as a collaboration with Pixi by Petra.
Another beauty blogger turned makeup star is Nikita Dragun. With over nine million Instagram followers and another 3.6 million YouTube subscribers, the makeup artist has taken the beauty industry by storm. Fans can get a peek into her glamorous life on her Snapchat show, Nikita Unfiltered and can purchase inclusive makeup products from her cosmetics line, Dragun Beauty.
Last but not least, Marc Reagan serves looks for celebrities like Rosie Huntington-Whiteley, Chloe Fineman, Heidi Gardner and more. His Instagram account features everything from product recommendations, behind-the-scenes makeup moments and an all-around fun vibe. When he isn’t providing glam for celebs, Reagan also acts as Global Director of Education, Artistry and Events for Hourglass Cosmetics.
Which AAPI makeup artists do you follow? Share with us below!