8 Female Founded Beauty Brands to Support During Women’s History Month


With March being Women’s History Month, it’s important to show support for women who have made waves in the hair and beauty world. From makeup, haircare and skincare, these women are not only successful in creating brands we love, but they also inspire others to do the same.

Here are 8 beauty brands founded by women that you should be supporting this month.



After spending years using other haircare products she couldn’t relate to, celebrity hairstylist Jen Atkin wanted to create “a line for real life, for real women.” So, she founded OUAI to provide simple products that are cool, affordable and effective. (Just like the brand’s name, which is the cool way to say “yes” in French.)

Recommended product: OUAI Volume Spray

Benefit Cosmetics


Founded by twin sisters Jane and Jean Ford, Benefit Cosmetics has been a women-run company since the very beginning—back in 1976. Currently run by Jean’s daughters, Maggie and Annie, the beauty brand has become one of the most popular lines in the industry, offering brow, eye, face and lip products.

Recommended product: precisely, my brow eyebrow pencil

The Beachwaver


Invented by Sarah Potempa, the Beachwaver is not only a female founded brand, it’s also a family affair. With continuing support from her sisters, Emily and Erin, Potempa was able to bring her brand to life. Since its conception, The Beachwaver has become a full product and tool line.

Recommended product: Beachwaver Pro 1.25

Kosas Cosmetics


Sheena YaitanesKosas is a skincare-inspired makeup line set on redefining beauty. With their clean, skin-loving formulas, Yaitanes uses science and love to create elevated products for women who want to express themselves safely through makeup.

Recommended product: Stardust Weightless Lip Color

Drunk Elephant


After struggling to find the perfect skincare for her own skin, Tiffany Masterson took it upon herself to create a line of skincare formulated to benefit skin health. With everything from moisturizers and serums to cleansers and masks, Drunk Elephant has it all.

Recommended product: Lala Retro Whipped Cream



Created by celebrity makeup artist Rea Ann Silva, beautyblender changed the beauty industry when she launched the edgeless makeup sponge everyone needs in their makeup bag. Since Silva launched the brand, it has continued to grow. It now includes foundations, concealers, primers and brushes, along with the classic cosmetic sponge in several different sizes.

Recommended product: The Original beautyblender

Kristin Ess Hair


Wanting to create a haircare line that is affordable and works, celebrity hairstylist Kristin Ess launched her own line to make all your #hairgoals come true. With shampoos, conditioners, masks and even hair color, Kristen Ess Hair has something for everyone. Ess even includes tips and tricks on the back of each product to help customers look and feel their best.

Recommended product: Rose Gold Temporary Tint



Glossier was founded by Emily Weiss  to provide “beauty inspired by real life.” Offering skincare, makeup, body and fragrance products, Glossier is your one stop shop for all thing’s beauty. With its aesthetically pleasing packaging, Glossier is the perfect brand for your bathroom shelfie.

Recommended product: Balm Dotcom Skin Salve

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