Known for her scroll-stopping content, and deep industry insight, Kendra Alia has become a go-to voice for beauty professionals—both novice and established. From mastering social media to locking in meaningful brand deals (K18, amika and more), she’s carved out a space that’s an admirable mix of equal parts refined strategy and real talk.
In this interview, she gets into the journey behind her platform, how she keeps her content authentic, and what it really takes to show up online without selling out.
The Tease: Did you always know you were going to do hair?
Kendra Alia: “Yes, since I was a little girl, I knew I wanted to play a role in this beauty industry. And being a hairstylist is what I was drawn to most.”
What were some of the early moves that helped you stand out in our industry?
Kendra Alia: “When I started posting consistently on social media videos on silk pressing and copper hair color transformations helped me stand out in the industry.”
You’re incredible at making content that’s educational, inspiring, and scroll-stopping. How did you get so good at creating for social?
Kendra Alia: “I honestly try to post what I would want to see. Also, I pay attention to the changes on social media and the trends with social media that help continuously push content to stay relevant. But ultimately, I feel like if I would want to watch it, maybe somebody else would.”
You’ve worked with some major brands—what do you look for in a collaboration before saying yes?
Kendra Alia: “Before saying yes to a brand, I always look for what the brand stands for first and if it fits my style of expression, hair transformations or education. Also look at longevity, because I like long-term relationships with brands, I want to make sure that there is a level of consistency when working with a brand. And sometimes it just has to feel good, especially after that first initial meeting where we are communicating.”
What’s the one piece of advice you’d give to stylists who are trying to break through without losing themselves in the process? And maybe something for Black women in particular?
Kendra Alia: “You must always stay authentic to who you are and what you know. For Black women in this industry, my advice would be to really show your best self at all times. Always present yourself professionally, creatively, and don’t be afraid to get out there and network at events and shows.”
