In a perfectly timed drop, PRAVANA is serving up peachy pinks and warm rose tones with its new Sugarcoated Collection.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new shades: Juicy (a refined pink-orange reminiscent of peach taffy) and Crush (a soft, sophisticated rose gold evoking crushed raspberry confections.) Launching ahead of Valentine’s Day, these shades capture seasonal demand while offering year-round versatility. Formulated for levels 7+, they deliver wearable, on-trend results—particularly for clients with darker or warmer starting levels without requiring a level 10 lift.
In a series of images shot by Photographer Zamar Velez for PRAVANA, celebrity hair color expert and visionary Evanie Frausto colors model Vlad Plaviceanu‘s hair using Juicy with his own colored by Crush.
“Pink hair is not just for pop stars. It is one of the most modern, versatile tones you can wear. Depending on the depth and placement, it can feel romantic, playful, or high fashion,” says Frausto. “Pink catches the light in a way that makes the hair look healthy and intentional,” he adds.
“For men, pink and peach tones feel unexpected in the best way. They soften the overall look while still adding an editorial edge. On shorter or textured cuts, these shades read refined rather than loud and can almost act like a fashion neutral. Pink on men communicates confidence, style awareness, and a modern approach to grooming where color becomes part of personal identity,” says Frausto.
The PRAVANA Sugarcoated collection shades can be intermixed with all VIVIDS shades, and customized with VIVIDS Clear Dilute, Clear Pastel, and Black for modern, multi-dimensional warmth. Visit www.pravana.com for availability.
Credits
Celebrity Hair Color Expert: Evanie Frausto (wearing Crush) | Model Vlad Plaviceanu | Photographer: Zamar Velez
