Earlier this month Bumble and bumble dropped an all new product in its Thickening lineup. Meet the Bb.Thickening High Drama Styling Foam, a lightweight styler that delivers an instant volumizing root lift and all-over body for gravity-defying volume from root to tip.
Strand Plumping Technology visibly expands each strand, thickening and plumping the hair to improve the appearance of thin or thinning hair. Density Rice Peptides help create instant volume, thickness, and improved density. Antioxidant + Energy Complex helps boost energy and protects against external aggressors to create a healthy follicle environment.
How to Use:
Do not shake the bottle.
For highly dramatic hair styling, apply 3–5 pumps evenly through damp hair from roots to ends. (To use as a scalp treatment, before you use it as a styler, massage 5–10 pumps into the scalp as your first step.)
Blow-dry with a round brush for extra lift or with a diffuser for full natural coils, curls, and waves.
Pro Tips:
For voluminous styles that last, start with freshly washed hair — buildup can weigh strands down. To encourage lift, prep by using this hair-thickening product, then blow-dry hair in the opposite direction you plan to style it.
For coily and curly hair, apply the foam section by section. Twist or finger-coil strands and diffuse on low heat to enhance thickness and definition.
To prep for updos, use High Drama Styling Foam as your go-to blowout volumizing foam + a pre-styling treatment to add volume and grip to your hair before styling. It provides light hold, plus the added texture and volume will help your style stay in place.
Where to Shop:
Shop the full-size (150 ml) Bb.Thickening High Drama Styling Foam and travel size (40 ml) in store at Ulta and Ulta.com, as well as bumbleandbumble.com.
