And oh, are we so ready for it.
Once upon a time, you knew a celebrity was really blowing up when they launched their own fashion line. Don’t get us wrong, there are still plenty of big names out there pushing the fashion industry forward that we respect and would wear. If we were making the big bucks, you bet we’d be rocking some Rihanna Fenty goods.
But it’s 2019, and the game has changed. Thanks to the popularity of influencers on social media, it’s all about putting your name on beauty products. With a brand like Glossier leading the way, it didn’t take celebrities long to jump on board. Arguably the most prominent, Kylie Cosmetics took the internet by storm, and has proven that a beauty line done right can lead to some serious cash. In Kylie’s case, a company valued at $800 million back in 2018.
With that kind of money on the line, it’s no surprise to see other big names following suit. You could imagine our excitement when we found out our girl Ariana Grande is next up to launch a beauty line. Per WWD, Ari filed for a trademark on “Ariana Grande Thank U, Next.” The trademark covers a full line of beauty products, from fragrances, to lotions, to body scrubs.
We are all in on Ari’s foray into beauty, and can’t wait to get our hands on some of our very own “Thank U, Next.” Have you tried any celebrity beauty products for yourself? Sound off in the comments and let us know your review!