Beauty by Imagination Appoints James MacPherson as New Chief Financial Officer


Beauty by Imagination is welcoming a new member to its leadership team. The haircare manufacturer—whose portfolio includes Wet Brush, Goody, Ouidad, Curls, and Bio Ionic—recently appointed respected industry finance leader James MacPherson as its Chief Financial Officer. Reporting to BBI CEO Francesca Raminella in his new role, MacPherson will leverage his category expertise to help steer the company’s financial strategies, identify category drivers, and accelerate growth.

Image Courtesy of Beauty by Imagination

“It’s exciting to join the dynamic leadership team at BBI,” MacPherson says. “I am confident that my experience in creating value and driving growth at other founder-led beauty companies, and my demonstrated passion for this industry, will further catalyze the strong plans already in place across BBI’s portfolio of iconic, category-leading brands.”

With over 30 years of finance leadership experience, 17 of which have been in the beauty business, MacPherson could not be more well-suited for the role of Chief Financial Officer. He recently served as the CFO of Olaplex where he oversaw the company’s filing for public offering in August of 2021. Previously, he served as the Chief Financial Officer and Chief Operating Officer of the BECCA Cosmetics Group from August 2011 through November 2016 when it was acquired by the Estee Lauder Companies Inc.

MacPherson began his career in beauty at Estee Lauder, first in a succession of finance and sales leadership roles at Clinique. He later served as the Chief Financial Officer of the Carol’s Daughter division at L’Oreal USA where he helped to double brand sales over a three-year period. Along with holding various corporate roles, Mac Pherson has also served on the International Beauty Association board of directors since July 2021.

“We are thrilled to welcome James as our CFO. His wealth of experience scaling beauty consumer goods companies and driving financial performance makes him well qualified to lead the Finance team as BBI enters our next phase of growth,” says Raminella, of MacPherson recent appointment. “James is a key addition to our Executive Leadership Team, positioning BBI for success in 2023 and beyond. “

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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