Beyoncé’s New Haircare Line, Cécred, Has Arrived


The time has finally come, Beyhive! Beyoncé has finally debuted her highly anticipated haircare line, Cécred—and we want absolutely everything.

Image courtesy of Cécred

The brand made its big debut on Tuesday morning with the release of its “Foundation Collection” that includes a clarifying shampoo and scalp scrub ($38), a hydrating shampoo ($30), a moisturizing deep conditioner ($38), a treatment mask ($42), a protein ritual ($52), a hair lotion ($38), a hair oil ($44), and a shaking vessel ($20) that’s intended to mix the protein ritual. Inspired by hair rituals from global cultures, the brand’s silicone-free and cruelty-free products are developed for all hair textures and created with a focus on cleansing, conditioning, and visibly repairing hair. All of Cécred formulas are powered by the brand’s Bioactive Keratin Ferment— a patent-pending ingredient derived from bioactive keratin, honey, and lactobacillus that’s designed to penetrate the hair’s cortex and replace depleted proteins—and infused with a signature Temple Oud fragrance.

Image courtesy of Cécred

“The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” Beyoncé said in a press release. “As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

With Cécred, Beyoncé’s mother, Tina Knowles, served as a huge source of inspiration. In fact,  the singer credits her childhood experiences sweeping hair in her mother’s salon and watching her make haircare remedies to cultivate healthy hair, for fueling her passion for haircare. Now, serving as Cécred’s vice chairwoman, Knowles brings on board her 40 years of influence as a hairstylist, salon owner, and an entrepreneur to the brand.

Image courtesy of Cécred

“In my own experience serving clients, I love witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant,” said Knowles. “I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.” 

In addition to Knowles, chief executive officer Grace Ray will be leading the brand along with the singer. 

“It’s a once-in-a-lifetime experience to work with a founder of Beyoncé’s global reach and raw talent to change the narrative in haircare,” said Ray. “It’s gratifying to help build an inclusive brand that has benefits for a wide range of hair types and textures. Cécred is a union of visual storytelling, education, and performance, and we are uniquely positioned to service consumers with a prestige, science-validated experience that dispels outdated norms in the haircare industry. I’m honored to join the other brands working to change conversations around haircare.”

Cécred x BeyGOOD

Continuing Beyoncé’s longstanding commitment to philanthropy, Cécred has partnered with the singer’s philanthropic foundation, BeyGOOD, to create the Cécred x BeyGOOD Fund, to honor the knowledge and influence professional stylists have on hair health as well as advocate for the salon community. The BeyGOOD x Cécred Fund will fund $500,000 annually for cosmetology school scholarships and salon business grants across five cities including Atlanta, Chicago, Houston, Los Angeles, and New Jersey.

Image courtesy of Cécred

Through the Cécred x BeyGOOD Scholarship Program, 25 $10,000 financial aid scholarship will be granted annually to students who are currently enrolled in or in receipt of an acceptance letter at the one of the following partners cosmetology schools: Beaver Beauty Academy in Atlanta, Franklin Institute in Houston, Janas Cosmetology Academy in New Jersey, Trenz Beauty Academy in Chicago, and Universal College of Beauty in Los Angeles. For more information on the program, which is currently taking applications until March 20th, and how to apply, click here

As for the Cécred x BeyGOOD Salon Business Grant Program, 25 $10,000 grants will be awarded annually to qualifying salon business owners so they can continue making an impact on their community. Currently, round one grant applications are being received until March 20th. To learn more about the grant—including the criteria to enter, click here

If you’re ready to try Cécred’s products out for yourself, the Foundation Collection is available for purchase on For all things Cécred—including the latest news, be sure to follow @cecred on Instagram. 

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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