The beauty world decided to switch things up on us (what’s new?) and drew inspiration from something other than a mermaid or unicorn *gasp*. We’re just as shocked as you are…but in a good way.
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The latest #AvedaCollection, Birds of Paradise, was inspired by the gorgeous plumage and free spirit of our feathered friends. (Collection credits: Global Creative Director @antoinettebeenders, Global Artistic Director of Hair Styling @allenruizstyle, Global Artistic Director for #avedamakeup @jgeason, @tippishorter, @brunoelorrioroz, @joelouisemckay, @cocamia.) – – – – – #aveda #haircolor #instahair #avedacolor #instabeauty #avedamission #plantsforbirds #photoshoot #fashion #greenhair #bluehair #ecliptingcolor
Aveda’s Autumn/Winter 2017 collection, Birds of Paradise, is inspired by birds’ pure, natural beauty. Aside from being a fierce collection, the campaign is aimed at raising awareness on simple acts we can all take to help protect their habitat. Now that’s a cause we can get behind.
If you ask us, the color game for this collection is #strong. The collection features saturated plum and vibrant berry tones for the lips, medium jewel tones to contour, white to highlight eyes and rose to flush the cheeks. One word: fabulous.
But we’ll let the collection speak for itself.