Black-owned, Black Girl Vitamins has a brand new campaign in honor of Juneteenth, called “Nourishing Our Roots.” Noting the increasingly hostile political climate within the United States, the brand hopes to encourage Black women to reflect on the deep historical roots of their heritage, which are at risk of erasure, and to prioritize the roots of their wellness, essential for maintaining health in a world that often fails to prioritize them.
Black Girl Vitamins views Juneteenth as more than a holiday but more “a crucial act of cultural preservation.” The brand is honoring Juneteenth through a special week-long sale (already underway!) limited-edition packaging for its core products, bonus gifts, a commemorative brand photoshoot, and a nationwide Juneteenth event tour. Read on for more!
The Juneteenth Sale
Black Girl Vitamins is hosting a special Juneteenth sale now through June 22nd. The sale spotlights two of BGV’s hero products: BGV’s Collagen Powder, highlighted as a versatile kitchen essential, and the Once a Day Vitamin, recognized as a daily staple for foundational health. Customers are encouraged to nourish their roots by incorporating BGV’s collagen into cultural foods, simultaneously enriching their bodies with added protein. The Once a Day Vitamin contains 8+ micro-nutrients essential for growth, mood, health and wellbeing. It boosts the immune system, improves energy levels and is 100% vegan! Both products will be available in limited-edition, festive Juneteenth packaging, making them unique collectibles that embody the spirit of the celebration.
Black Girl Vitamins will include exclusive gifts in the first 2,000 orders placed during the Juneteenth sale. These limited-edition items comprise commemorative branded pins, satin bonnets, convenient pill cases, and unique Juneteenth postcards.
Get a discount on orders over $60.00 using the code NOURISH19.
The BGV Juneteenth Event Tour
Black Girl Vitamins is embarking on a multi-city Juneteenth event tour, sponsoring and/or having a significant presence at various celebrations across the country including the Refine Collective’s 5th Annual Juneteenth Freedom Market in Chicago and at Amazon HQ2’s Juneteenth Event in Arlington, Virginia. This extensive tour underscores BGV’s dedication to fostering community connections and extending its message of wellness and cultural preservation beyond e-commerce.
In addition to the above events, Black Girl Vitamins plans to make stops in cities across the country, aiming to connect personally with customers, foster community, and share product samples. Planned tour cities include Atlanta, Georgia; New Orleans and Baton Rouge, Louisiana; Houston, Dallas, and Austin, Texas; Greenville and Sumter, South Carolina; New York City, New York; and Columbus, Ohio!
For more details and updates, visit blackgirlvitamins.co or follow the brand on Instagram.
