Click to Purchase: What is E-commerce’s Role in the Professional Industry

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E-commerce is taking over and Salonory from Henkel is right on top of it. Tanuja Singeetham and Cedric Parsiegla from Henkel joined Volume Up by The Tease this week to talk with us about e-commerce and Salonory.

Tanuja and Cedric gave Volume Up the rundown on how they got their starts and then dive into all things e-commerce. We hear from them about why e-commerce has had such huge growth, if it will continue to grow, how e-commerce has changed the industry, the back workings of Salonory and much more! 

Tune into this episode of Volume Up and turn the volume up to hear all about e-commerce from Tanuja and Cedric!

“Quite the endeavor and quite the experience. Um, and then definitely with COVID accelerated because yeah, everyone orders online. I don’t know about you, but, but, um, there’s at least two trucks showing up on my doorstep every single day. And, uh, I think that’s the case for almost everyone in this country.”

“The great thing for companies like us and brands like us is that before we never got to have direct interaction with our customers, the end person. Now that we’re seeing directly from them, you know, feedback, what they’re saying, you know, there’s a huge responsibility to owning that full relationship.”

“Um, I think just again, like really saying, you know, how can we, um, not just provide product, but also content, inspiration, education.”

Listen to the full episode here or wherever you stream.

Madeline Hickey
Madeline Hickey