European Haircare Brand NEQI Hair Arrives at Target, Making Its Official Debut in the United States 

02/12/2025

European haircare brand NEQI Hair is finally on sale in the United States, debuting exclusively at all Target stores today, online and in person. 

The premium haircare brand has a wide range of hair care products, anything you might need for your routine. In fact, NEQI is known for delivering transformative results due to peptides that enhance your strands texture and elasticity for less breakage and movement. Plus, all of their offerings are formulated with a distinct lemon and orange signature scent crafted by master perfumer Albert Morillas. All products are accessible in price as well, ranging from $11.99 to $15.00.

Among the brand’s incredible offerings that will be available at Target, ahead are two of my favorite products from the line that you’ll definitely want to check out: 

NEQI Diamond Glass Styling Spray All Hair

This product is a perfect addition to your hair if you’re prone to frizz or plan to go somewhere with high moisture content in the air. The styling spray’s heat-activated polymers make your hair silky and form a protective shield that repels all moisture. It also protects your hair from heat and is vegan and sulfate-free. I also love that the brand took the time to formulate two of the same products for different textures; the Diamond Glass Styling Spray is available for both curly and straight hair. 

Shop: NEQI Diamond Glass Styling Spray All Hair, $11.99

NEQI Signature Hair Perfume Spray

I think all hair care brands should have a hair perfume. NEQI’s 2-in-1 hair perfume not only smells delicious thanks to its floral petals, cedar wood, and citrus notes, but it’s also formulated with panthenol to protect your hair from UV rays and environmental stressors. It’s a great way to finish your routine!

Shop: NEQI Signature Hair Perfume Spray, $14.99

To learn more about NEQI, be sure to check out their instagram @neqi_hair.

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Eileen Rodriguez

Eileen Rodriguez is an Editorial Intern for The Tease. She covers all things beauty, culture, and hair. Contact her at erodriguez@thetease.com

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