On November 15th, celebrity icon and ageless beauty Jennifer Lopez blessed us with the announcement of her new skincare brand, JLo Beauty. Providing users with the kind of glow only Lopez can attain, the beauty brand will include a full skincare regimen, which is set to drop on January 1st.
Here’s what we know.
JLo Beauty is all about recognizing your worth and embracing your inner glow at every age. “As women, people are so ready to write us off once we’re past 25 or 35. And I just kept waiting for that to happen and then I realized, ‘no, I’m not going to let that happen,’” Lopez shares on IGTV. “One of my biggest affirmations is that I am youthful and timeless at every age.”
And it’s that affirmation that inspired Lopez to launch her own skincare brand. After being asked over and over throughout the years what her secret to beauty is, the musician decided to share it through her own line. Not to mention, it’s actually her own mother’s beauty secrets that are at the center of JLo Beauty and its natural approach to skincare.
Along with bringing out your inner glow, each product also provides users with the confidence to love themselves at all times. “Beauty really doesn’t have an expiration date. It’s about being limitless. It’s about being powerful, about realizing your own value,” Lopez explains. “And that’s for me what JLo Beauty is about: being loving to yourself.”
JLo Beauty’s lineup will include six different products: a Multitasking Serum, a Broad Spectrum SPF 30 Moisturizer, a Wonder Cream, a Gel-Creme Cleanser, an Eye Cream and a Complexion Booster. While details are currently limited, customers can expect to receive glowing, balanced skin after use of each product.
Although prices have yet to be revealed, one important aspect for Lopez is that “JLo Beauty be luxurious but also affordable.” Here’s hoping!