Haus Labs is expanding into the lip liner game, and they didn’t cut corners on the formula. Lady Gaga’s brand has just dropped their Edge Lip Shaping Pencil, a lip liner built to glide on smooth and define with precision that comes in 18 different shades built entirely around the natural pigmentation of lips — not a one-size-fits-all idea of “nude.”
The Research Behind The Range
Before landing on these 18 shades, Haus Labs studied lip pigmentation across more than 275 models through multiple rounds of prototyping. What they found: natural lip color varies dramatically from person to person, which meant the old idea of a single universal “nude” was never actually working for most people. The resulting range spans cool, neutral, and warm undertones, with options for a perfect match, deeper contour shades, and contrasting tones for anyone who wants to go bolder.
“The Edge Lip Shaping Pencil is about making lip definition feel effortless,” Gloria Ryu, Chief Product Officer at Haus Labs shares. “We wanted to create a formula that performs at a professional level while remaining intuitive enough for anyone to use. The result is a collection of nude shades that celebrate individuality while making lips look naturally sculpted.”
The Formula
The pencil runs on a hybrid formula built to solve the usual liner trade-off between long-wear and glide. Comfort-wear Technology infused with Vitamin E, Ceramides, and Jojoba Oil keeps lips nourished while the pencil delivers rich pigment, precise application, and a soft-matte finish that resists transfer.
How To Use It
Apply to clean, dry lips, either alone or layered under any lip product. Outline with a deeper shade to define, overline for fullness, blend the edges inward for a softer contour, or reach for a brighter shade to add dimension.
Shade Breakdown
- Taupe Brown: Rich Velvet (neutral deep espresso), Taupe Tweed (cool grey brown), Shady Linen (cool taupe brown)
- Rich Brown: Cocoa Corduroy (neutral rich brown), Chocolate Velour (warm cocoa), Burnt Suede (cool medium brown), Tan Leather (warm golden brown)
- Red Brown: Midnight Chenille (cool blackberry), Plum Pashmina (warm deep wine), Cashmere Rouge (warm cinnamon red), Taffeta Blush (cool woody rose)
- Mauve: Pink Chiffon (cool dusty rose), Antique Lace (cool medium mauve), Peony Tulle (cool muted pink)
- Rosy Beige: Rose Silk (neutral nude rose), Petal Poplin (warm rosy pink)
- Peach Beige: Nude Satin (warm caramel), Soft Organza (warm soft peach)
The Edge Lip Shaping Pencil retails for $24.00 and is available now at hauslabs.com and sephora.com. Ready, set, line!
