Your hairbrush has officially entered its glow-up era. Tangle Teezer — the brand behind the Ultimate Detangler — just unveiled The Complete Carebrush, its biggest product innovation in nearly a decade. And after five-plus years in R&D, it’s clear this isn’t just a new brush shape. It’s a full reset of what a hairbrush is supposed to do — available in three variations (softest bristles for fine hair, medium-flex for straight to wavy, and firmest for curly to coily) so every hair type gets in on the upgrade.
Tangle Teezer CEO, James Vowles, frames the launch as a direct response to customer demand for fewer steps without fewer results. “Over the past two decades, Tangle Teezer has continuously set new standards for what a hairbrush should deliver for consumers. Now, we’re once again raising that standard by delivering a first-of-its-kind product that essentially merges four brush features in one,” Vowles shares. “Our customers told us they wanted fewer steps in their routine, but they weren’t willing to give up results to get there. That tension is what The Complete Carebrush was built to resolve, streamlining the routine without compromising results.”
A Brush Built to Multitask
Where the Ultimate Detangler made its name on detangling alone, The Complete Carebrush is engineered to do four jobs at once: smooth, detangle, add shine, and massage the scalp. The secret is a new diagonal-teeth pattern that alternates oval and triangular teeth, letting hair glide through at any angle with less resistance and less breakage. The longer oval teeth handle the smoothing, shine, and scalp massage, while the smaller triangular teeth take care of gentle detangling.
The numbers back it up: in lab testing, 70% of users reported less breakage, and 84% said their hair looked smoother and shinier.
The Category Tangle Teezer Is Rewriting
Consumers upgrade their skincare and makeup constantly, but their hairbrush? Rarely, if ever — despite it being the most-used tool in the routine. Tangle Teezer is betting on the “skinification” of haircare, where hair tools get put under the same microscope as serums and moisturizers, to change that. The brand points to a 300% spike in Google searches for scalp health as proof the appetite for multi-benefit, neurosensory hair tools is only growing.
Stylists, you can now shop the Complete Carebrush for each hair type at ulta.com ($22.99) and say hello to the multitasker your chair has been waiting for.
