Ice Spice has a fragrance! Called “In Ha Mood,” it’s inspired by the confidence, individuality, and unapologetic energy that define the multi-hyphenate’s music and brand.
Named after one of her most recognizable songs, In Ha Mood represents more than a title. Created with main-character energy in mind, In Ha Mood is the result of a creative collaboration between three expert perfumers Adriana Medina, Christine Hassan, and Carine Certain Boin to reflect Ice Spice’s vision for her scent, celebrating the power of shared artistry and the unstoppable spirit of female-led fragrance. The scent is described as an “addictive floral fruity amber.”
The bottle features a soft pink hue and sculptural silhouette that feels both modern and indulgent. At the neck, a standout bow detail designed to resemble a butterfly adds a signature touch. Topped with an emerald cut cap and finished with a custom inscription of In Ha Mood in a bold, expressive script, the bottle feels personal and unmistakably Ice Spice. It’s designed to stand out in any fragrance collection while reflecting the eau de parfum’s playful, feminine, and magnetic energy.
“Creating this fragrance with Revlon was a chance to bring my world into something people can actually wear – a scent built around being that girl,” says Ice Spice. “It’s feminine, but it’s also bold like the energy I put into my music and everything I do. I want people to feel unmatched, untouchable, and unforgettable when they wear it.”
“Our partnership with Ice Spice enables us to bring her unique point of view and passion for scent to the fragrance category. Her generational talent perfectly connects with how today’s consumers discover, engage with, and express themselves through beauty,” says Amber Garrison, President, Elizabeth Arden and Fragrances at Revlon. “From the product itself to the digital- and social-first way we’re bringing it to market in collaboration with Ice Spice herself, In Ha Mood is designed to meet consumers where culture, commerce, and conversation intersect. We’re thrilled to debut this fragrance with our partners at Ulta Beauty, a leading destination for consumers who love fragrance and want to explore and discover what’s new.”
The official launch of In Ha Mood was preceded by a first-of-its-kind TikTok Shop LIVE with Ulta Beauty, where In Ha Mood became the first new brand launched through Ulta Beauty’s TikTok Shop.
In Ha Mood is available exclusively on Ulta.com and through Ulta Beauty’s TikTok Shop now, with in-store availability across the U.S. starting August 23rd.
