Whether you’d heard of it before the “Real Housewives of Dubai“ or not, Mina Roe has been the leading brand in maternity fashion, showcasing cutting-edge designs throughout the Gulf and globe for the last 5 years. Founded by Lesa Milan Hall, a mom of three, the luxury brand has found success providing clothing for every stage of motherhood. Already having dressed some of the biggest celebrities including Beyonce, Gigi Hadid, Serena Williams, Katy Perry, Khloe Kardashian, Mina Roe is now expanding into non-maternity ready to wear as detailed on the latest episode of Bravo’s hit franchise.
According to a press release, the inspiration behind the new collection came from new mothers at that in-between stage. “Mina Roe wants to help women feel confident with their new curves, protect their mental health and eliminate the need to ‘snap back’ post pregnancy.” The majority of the brand’s products are made in Dubai and it consciously supports female led businesses (from manufacturers to photographers), providing jobs in the Gulf region and empowering local talent. Mina Roe “is committed to sustainability and places focus on quality fashion that is not at the cost of the planet.”
This new collection will feature both in-house designs as well as pieces designed by other creatives – all made with great quality materials that are eye-catching and flattering to all body types.
And following this weeks new episode of Bravo’s “Real Housewives of Dubai,” 20,000+ people rushed to MINAROE.COM, crashing its website twice!
Check out the fashion show in full, below.
For updates on all things Mina Roe, including the brand’s ready to wear collection, be sure to follow Mina Roe on Instagram. Most importantly, are you buying?