We know products are key, but when it comes to developing a brand and fueling vision, you need more than just an ingredient list. We sat down with industry expert, Andrew Edwardson, to learn what it takes to reinvigorate your brand while fulfilling your lifelong dreams of working in the beauty world.
Andrew is the Global Brand President of Matrix, a leading professional brand dedicated to bringing joy to every user through their wide collection of client-centered products. Andrew is an expert in more than just hair. With over 15 years of experience, he is a leader in the luxury brand management industry, helping develop products and building team morale every step of the way.
Andrew’s work has yielded deliverable results, such as helping Kérastase achieve the #1 spot in the luxury brand industry through products like Genesis and Blond Absolu. More recently, Andrew is working on Food for Soft, a Matrix product for replenishing hydration, and Matrix’s Instacure Build-A-Bond repair range aimed at fighting hair damage.
On this episode of Volume Up by The Tease, Andrew sat down with our host Kelly Ehlers to dive deeper into his journey becoming a brand president in New York (a lifelong dream of his). He also discussed the importance of empowering up-and-coming entrepreneurs, sharing tips for every listener. Whether you’re a top manager or freshly graduated from beauty school, there is always something new to learn.
Andrew believes that the best way to succeed as a brand is to have a happy team and a clear vision of what you want to achieve. What’s next for him and Matrix’s future? Becoming the next generation’s love brand.
Learn more about Andrew’s expert insight and what’s next for Matrix by tuning into Volume Up by The Tease or check out our Instagrams at @Readthetease and @volumeupbythetease.
