Some exciting new updates have just been made to ghd’s global leadership team.
The award-winning British styling tool brand recently announced the appointment of four new senior executives across its operations in America, Australia, Spain, and France—as it intends to continue its ambitious global growth trajectory. With these new appointments, ghd’s global leadership team now includes Thys Niemeyer as the Manager Director of ghd North America (after 13 successful years as Managing Director for ghd Spain), Elena Zuikova as the Managing Director of ghd France and Benelux, Olivia Manjón as the Managing Director of ghd Spain and Portugal, and Stephanie Leathers as the Managing Director of ghd Australia and New Zealand.
This announcement comes as ghd continues to dominate the beauty tech sector, through its ongoing innovation and product launches, which has seen it win 22 prestigious UK beauty awards in 2024 alone, along with its total global awards surpassing 500 accolades for the brand. With 2025, marking almost a quarter of a century since the brand’s creation, ghd plans to heighten its growth acceleration as it leads on producing cutting-edge technology developed by its scientists and product designers in its Research & Development Lab in Cambridge.
These appointments and the extensive experience of this new executive team will further demonstrate ghd’s rich legacy of excellence and innovation, driving the next chapter of success of the beauty hair tech brand across the global territories.
“The appointment of our new global leadership team further cements ghd’s accelerated ambition across these international markets,” said Jeroen Temmerman, CEO at ghd.
Keep scrolling for a closer look at the ghd’s new managing directors—including their impressive backgrounds.
Thys Niemeyer
With over 30 years of experience working in top multinational beauty companies, Niemeyer has amassed a broad range of experience and expertise in nearly every aspect of the professional beauty industry. He first joined ghd in 2011 as the Managing Director for ghd Spain. During his tenure, he also temporarily held the role of interim Managing Director of ghd Germany and later expanded the business to Portugal, covering the entire Iberian region. Over the past 13 years at ghd, Niemeyer has achieved numerous major accomplishments including exponentially driving net revenue, multiplying profits and increasing brand awareness.
Elena Zuikova
Zuikova brings extensive experience in the beauty and luxury industry to her new role with ghd. She previously held global, regional, and strategic markets executive roles at LVMH, L’Oreal, and L’Occitane Group, successfully leading omni-channel go-to market strategies enabling long-term sustainable and accelerated growth. Zuikova is passionate about people and has demonstrated strong leadership, creating winning organizations driven by collaborative, entrepreneurial, daring, and empowering culture.
Olivia Manjón
With more than 20 years of experience in luxury beauty brands, Manjón has a broad vision and experience in different countries such as France, the UK, Germany, and Italy, with the Spanish market being her main area of expertise. She arrives at ghd at a key moment for the brand with the objective of leading an ambitious growth project for the brand in Spain and Portugal. For Manjón, ghd is a solid brand with great growth potential, which makes it, in her words, “an exciting and unique project.” She aims for the brand to be close to its customers and the reality of the consumer in order to respond quickly to market and growth opportunities.
Stephanie Leathers
Leathers comes to ghd with a strong track record of growing brands from startup to scale up, leading exponential growth. She has a deep understanding of the ANZ retail and ecommerce landscape and has spent the last seven years in C-suite positions within the Aje Collective. Leathers also has extensive experience leading a diverse profile of teams and is truly passionate about aligning herself with a brand’s purpose and potential.
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