Giovanni Eco Chic Beauty just launched a new professional portal on their website that features a lot of exciting perks for hair pros—including earned income opportunities.
This new invite-only elite network provides hairstylists with professional courtesy rates on products, earned income, and stylists spotlights that showcase their incredible work. The brand has made their full line of cleansing, nourishing, and styling products available at a professional discount, with select SKUs offered in 24 oz professional sizes. There will also be future quarterly competitions available where hair pros can submit their social media posts for an opportunity to win prizes and be featured in brand publicity.
One exciting highlight of the brand’s new pro portal is their revenue-generating referral program. This program provides hairstylists receive a unique QR code that allows them to earn income whenever a client purchases Giovanni products through their link. For pros, this is a meaningful way to monetize product recommendation beyond the salon chair.
“Since its inception in 1979, Giovanni has become the #1-selling hair care brand in the U.S. natural products industry (SPINs data), with 175 SKUS,” said CEO Giovanni Guidotti. “Simultaneously, behind-the-scenes in the entertainment industry, the professionals who style hair for celebrities on TV, in films, in the music and theatre industry, use our products very heavily. Though the brand has caught on fire with the members of the I.A.T.S.E’s Makeup and Hair Local 706 Guild, we will roll out this pro portal for professional stylists in other guilds soon.”
To keep up with Giovanni Eco Chic Beauty, be sure to follow @giovannicosmetics on Instagram.
