Announced today, Henkel has entered into a definitive agreement to acquire 100% of OLAPLEX, the cult-loved, premium hair care brand, at an offer price of 2.06 USD per share; implying a total transaction value of 1.4 billion USD. The transaction has been unanimously approved by OLAPLEX’s Board of Directors, and Advent, OLAPLEX’s controlling shareholder, has entered into a written consent, undertaking to approve the transaction. This acquisition marks another important milestone in Henkel’s purposeful growth agenda and further expands hair care as a core category within its Consumer Brands business.
“The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities,” said Henkel CEO Carsten Knobel. “This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
OLAPLEX is a well-established, premium channel hair care brand with a portfolio of science-led, high-performance products. Its focus on consistent quality and meaningful relationships within the professional community has resonated strongly with stylists and consumers alike. OLAPLEX maintains a balanced global footprint, with sales split between the U.S. and key international markets. In fiscal year 2025, OLAPLEX generated around 370 million euros in sales and delivered a strong gross margin.
“OLAPLEX is a perfect strategic fit for our premium hair care business,” added Wolfgang König, Executive Vice President responsible for Henkel’s Consumer Brands business. “Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”
In a Linked-in post, OLAPLEX’s CEO Amanda Baldwin is quoted as saying, “Today marks an exciting next chapter for OLAPLEX. From our roots in the professional community to becoming one of the most trusted science-led brands in hair treatment, our journey has always been fueled by innovation and a deep commitment to stylists and consumers. I’m incredibly proud of what our team has accomplished and look forward to accelerating our product innovation, expanding our reach and continuing to deliver results for our Pro partners and customers around the world as part of the Henkel platform.”
As per a press release, Henkel’s acquisition of OLAPLEX “is subject to customary closing conditions, including regulatory approvals.” For more, be sure to follow both brands on Instagram.
