Coloring hair at home just got a whole lot easier (and more fun!) thanks to IGK’s latest launch. The haircare brand recently introduced Color Bright, a one-step bleach and color kit that’s specifically designed to add bright pops of color to medium to darker hair.
If you ever dreamed of achieving any of the trendiest styles of the moment such as the money piece, dip-dyed hair, and peek-a-boo styles, Color Bright is pretty much your ticket to making those looks a reality—in the fastest and simplest way possible. This innovative bleach-and-color kit provides 5 levels of lightening and color in just one step, allowing for only a 45-minute processing time to add vibrant color to hair. Plus, Color Bright is formulated without gluten and ammonia and features hair-nourishing squalane and castor oil that will leave your hair looking moisturized and more manageable.
Retailing for $39, each kit contains a hair lightening cream, Color Bright developer, liquid color pigment, Pay Day Instant Repair Shampoo and Conditioner packettes, Cash In Instant Repair Serum Packette, a trend application tool, a mixing bowl, gloves, and an instruction mat. And with eight vibrant shades to choose from, ranging from Pinky Swear (hot pink) and Deja Blue (steel blue) to Champagne Please (warm blonde), you’re sure to find the perfect color to suit your needs.
If you are ready to try out Color Bright for yourself, the kits are available for purchase at IGKHair.com, Ulta.com, and select Ulta locations. And to stay updated on more exciting product launches from IGK, be sure to follow @igkhair on Instagram.