Known for his transformation work and a highly engaged global following of over 4 million across social media platforms, Alfredo Lewis, in partnership with Aditi Sharma, brings his 30+ years of behind-the-chair experience to QOAT, the first professional hair color topcoat. Designed to seal, protect and extend the life of salon color services, QOAT is an entirely new category in salon color care.
Beginning June 1st, QOAT will be available in all SalonCentric sales channels including SalonCentric, Franchise and StateƖRDA stores, through a SalonCentric or StateƖRDA salon consultant or online at SalonCentric.com.
“QOAT is a love letter from hairstylists to our clients. I kept seeing the same issue behind the chair, color not lasting the way it should-and no real final step to protect the service – there was a clear gap in the industry,” said Lewis. “That led to the idea of a topcoat for hair, a simple step that helps seal and extend color while fitting seamlessly into the way stylists already work.”
Developed over two years with chemists and refined alongside a collective of leading hairstylists, QOAT introduces a new category and final step at the end of the color service. Powered by its HydraGlow Shield™ technology, the formula creates a lightweight, hydrophobic layer that helps lock in color, enhance shine and protect against environmental stressors. It is applied in just five minutes at the back bar.
Lewis told The Tease, “QOAT is applied at the back bar at the end of every color service, whether it’s semi, demi, or permanent hair color. We recommend 1 to 3 ounces, depending on your client’s hair length or density.” He adds, “It elevates the service and gives long-lasting color and intense shine. We recommend this as an add-on service, charging between $25 to $45. It only takes 5 minutes, then rinse.”
Aditi Sharma, Co-Founder and Chief Operating Officer, brings nearly two decades of experience in brand building, marketing strategy and global go-to-market execution. Prior to QOAT, she held leadership roles at L’Oréal and founded EGAD Talent, where she helped launch and scale beauty brands worldwide. Her expertise in brand strategy and commercialization has helped shape QOAT’s positioning and go-to-market strategy, defining a new category in professional color care and setting a new standard for how color services are finished and maintained.
“Clients are investing more than ever in their color, and expectations for longevity and performance have fundamentally changed,” said Sharma. “QOAT is designed to elevate the service itself, giving stylists a seamless way to protect their work while delivering a more premium, longer-lasting result for clients.”
QOAT launches with a stylist-driven ownership model, bringing together a group of influential hairstylists as shareholders and collaborators in the brand. Together, they represent a new approach to building professional beauty companies, rooted in real behind-the-chair expertise and direct connection to both stylists and clients.
“Stylists and salon owners are looking to preserve the integrity of their professional work and salon clients are looking to protect their professional hair color, maximizing the longevity and vibrancy of their investment,” said Vanessa Dusold, VP of Partner Brands for SalonCentric. She added, “This innovative product achieves all of this and is now available to stylist and salon customers who want to provide an in-salon service that ensures long-lasting color and peace of mind.”
For more information, visit the QOAThair.com.
