Climate change isn’t a distant threat — it’s impacting our communities right now. From wildfires in California and Carolina, to floods in Appalachia and devastating tornadoes, the beauty industry has consistently stepped up during times of crisis. As we celebrate Earth Month this April, The Green Beauty Community Foundation and Green Spa Network (GSN Planet) are rallying beauty professionals to embrace sustainability with the launch of the Green Pledge.
What is the Green Pledge?
The Green Pledge is an industry-wide initiative encouraging stylists, salons, and brands to commit to actionable sustainability practices. Supported by renowned industry leaders, including the Professional Beauty Association, Pivot Point International, Innersense Organic Beauty, America’s Beauty Show, Universal Companies, Green Circle Salons, Pact Collective, Sustain Beauty Co., and more, the Green Pledge aims to foster tangible progress in environmental responsibility.
Taking the Green Pledge isn’t about being perfect. It’s about taking measurable steps, learning, and improving together to ensure a healthier planet and industry.
How to Participate
Joining the Green Pledge movement is easy and impactful:
- Watch and Learn: Begin by watching a short video on sustainability in beauty.
- Make Your Commitment: Take the pledge by affirming five straightforward sustainability actions.
- Earn Recognition: Receive your digital certificate and a comprehensive marketing toolkit, including social media assets, email templates, exclusive discounts, and more.
Celebrate Sustainability All Month Long
Throughout Earth Month, we’re bringing the pledge to life through vibrant community events and educational webinars:
- Community Engagement: Beauty professionals nationwide will share their personal sustainability commitments via social media, inspiring collective action.
- Free Educational Courses: Members of the Professional Beauty Association gain complimentary access to new Sustainability 101 courses throughout April.
How Can Brands Contribute?
Brands play a crucial role in this transformative movement by:
- Amplifying the Green Pledge message within their networks.
- Sponsoring the initiative to further expand its reach and effectiveness.
- Offering resources or exclusive discounts to support beauty professionals in their sustainability journey.
Why Get Involved?
Participating brands will gain substantial visibility as sustainability leaders, engaging directly with thousands of eco-conscious beauty professionals and consumers.
Together, we’re setting a new standard—making sustainability an integral part of the beauty industry’s future.
Ready to join us? Let’s make lasting change happen together.
For partnership details, sponsorship opportunities, and further information, please contact me:
- Daniel Johnson
- Email: Daniel@greenbeautycommunity.com
- Phone: 619-865-4620
- Website: www.greenbeautycommunity.com
Let’s unite and pledge for a sustainable beauty future — this Earth Month and beyond!
