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Juice Beauty Takes an Organic Approach to Skincare & Makeup

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Over the last few years, we’ve seen more and more brands begin to prioritize creating products that fall under the “clean” category. One brand dedicated to continuing the movement is Juice Beauty. Offering everything from skincare to makeup, the brand provides healthy solutions and organic formulas that always deliver.

Founded in 2005 by Karen Behnke, Juice Beauty was developed with health in mind. With a goal to offer products that perform better than conventional beauty brands, Juice Beauty always uses safe and organic ingredients to provide customers with high quality skincare and makeup.

Safe & Sustainable Practices

In line with their ethos, Juice Beauty implements a “farm to beauty” program where they use their own farm to grow ingredients for their plant-based products. Along with supplying needed ingredients, the farm also “serve[s] as inspiration for future innovation.”

The brand’s site explains that the Juice Beauty farm “limits synthetic pesticides and fertilizers, produces ingredients with the highest antioxidant levels for products that deliver powerful results and protect you, the planet and animals from pesticide residue.”

Along with using clean, plant-based ingredients, Juice Beauty also prioritizes sustainability. All product boxes are made with 100% FSC paper, and packaging is created with recyclable materials like reused plastic bottles and glass. Even Juice Beauty’s headquarters in California utilizes sustainable materials, including the paint on the walls and floor and refurbished furniture.

Natural Beauty

Unsurprisingly, all Juice Beauty products are vegan, cruelty-free and natural. With everything from serums and moisturizers to mascara and foundation, the brand is truly a one-stop-shop for all things beauty. Best sellers include a Stem Cellular Anti-Wrinkle Overnight Cream, which refreshes and smooths skin, a Stem Cellular CC Cream for color-correcting and skin perfecting and much more.

In addition to their product offerings, Juice Beauty also provides skincare video consultations with experts to help customers pinpoint their skin concerns and find solutions. The brand’s site even has a skincare quiz to help determine which of their products are right for you.

Needless to say, Juice Beauty is perfect for anyone looking for safe products with notable results.

Click here to browse the brand. And be sure to follow Juice Beauty on Instagram to learn more.

Emily Lentz
Emily Lentz
Emily Lentz is a Los Angeles-based Features Editor, creating content and working towards providing an inclusive space for beauty professionals and consumers.