US-based retail platform loved by those who prefer Korean beauty, K-Beauty World, is expanding into Mexico thanks to a new partnership with Ulta Beauty. Beginning August 21st, seven new Korean beauty brands — Mixsoon, Bringgreen, Hanskin, NEOGEN, I’m From, Some By Mi, and COSRX — will be available at ten Ulta Beauty Mexico locations.
The rollout started with Ulta Beauty’s first Mexico City store in Antara Fashion Hall on August 21, followed by Galerías Metepec on August 28. Additional openings are planned through January 2026 in Guadalajara, León, Monterrey, and Tijuana, with 15 more locations scheduled to have the K beauty products next year.
“Latin American consumers are among the most engaged and fastest-growing audiences for K-Beauty globally — drawn to its skin-first philosophy, sensorial textures, and visible results,” said Sarah Chung Park, founder of K-Beauty World and CEO of Landing International. “With Ulta Beauty’s international expansion into Mexico, it was a natural next step to bring K-Beauty World to this market. We’re proud to create a platform that not only celebrates the innovation coming out of Korea, but also meets the needs of Latin consumers in a way that feels authentic, inclusive, and culturally connected.”
To support the launch, K-Beauty World will bring its traveling immersive pop-up, K-Beauty Mart, to Mexico later this fall. Modeled after Korean convenience stores, the pop-up will feature interactive displays, bilingual education, and early access to new products. Its first Mexico stop is scheduled for Oct. 24–26, 2025, at the Formula 1 Grand Prix in Mexico City.
Products will be available in all Ulta Beauty Mexico locations as they open, as well as online at Ulta.com.mx.
