K18 is welcoming a new face to its leadership team. The haircare brand recently appointed Audrey Dorfman as its new Chief Marketing Officer.
Dorfman brings a wealth of experience in scaling beauty brands and crafting impactful marketing strategies to her new role with K18. She comes to the brand following a successful tenure at L’Oréal, where she played a pivotal role in the global marketing success of CeraVe, transforming it from a U.S.-based clinical skincare brand to a multi-billion-dollar global powerhouse. Her experience leading the brand’s marketing strategies, rooted in scientific credibility and authentic consumer engagement, helped propel the brand to international acclaim. Her leadership will direct K18 in further expanding the brand and its consumer and professional audience worldwide.
In her new role at K18, Dorfman will be overseeing global marketing strategy driven by the brand’s mission of building community-centric brands rooted in real science and radical simplicity. Under Dorfman’s leadership, K18 aims to deepen its connection with consumers through innovative, community-driven marketing initiatives and culturally resonant campaigns.
“We’re thrilled to welcome Audrey to the K18 family,” said Suveen Sahib, Co-Founder and CEO of K18. “She’s a powerhouse marketer with a proven track record of scaling brands and leading bold, global marketing campaigns. Her expertise and vision will be instrumental as we enter our next phase of growth.”
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