Kaia Gerber’s New Glossy Brunette Marks a Fresh Fall Hair Moment

09/25/2025

Recently, model and book club co-founder Kaia Gerber unveiled her new multi-dimensional brown at the Venice Film Festival. The glossy, darker hue is perfect for the beginning of fall, and the sultry color with lighter ends could only be possible thanks to celebrity colorist Jacob Schwartz.

Schwartz called the chocolate brown “Soft Lit Brunette,” and, given that he’s the brand’s U.S. Hair Color Trend Ambassador, it was created with Schwarzkopf Professional products. Gerber’s hair features a seamless transition from dark brown to light blonde. You’ll catch a glimpse of the color around her face-framing pieces and throughout the hair, thanks to a seamless blend of highlights and lowlights.

The look was crafted using a custom combination of Schwarzkopf Professional’s Igora Vario Blond Super Plus, BLONDME Premium Lightener 9+, and Igora Vibrance for a modern, soft-focus look with depth and shine. Read on for the full formula.

Get the Look:

If you take on Kaia Gerber’s “Soft Lit Brunette” for your next client, or get it done yourself, we want to see. Tag @readthetease on Instagram and TikTok!

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Eileen Rodriguez

Eileen Rodriguez is an Editorial Intern for The Tease. She covers all things beauty, culture, and hair. Contact her at erodriguez@thetease.com

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