LoveShackFancy FW26 Lead Hairstylist Brent Lawler on the ‘Heritage, Reinterpreted’ Runway Hair

LoveShackFancy unveiled its FW26 collection earlier at NYFW, giving the vibe of undone romance, extending to the beauty and hair choices. The collection featured pastels grounded in espresso, soft florals juxtaposed with precise tailoring, and beaded mesh corsetry sculpting the waist with restrained opulence.

Founder and Creative Director Rebecca Hessel Cohen describes the LoveShackFancy girl as “feminine yet opinionated, romantic yet ironic, a little dramatic and fully self-aware.” Lead hairstylist Brent Lawler, alongside the Batiste team, served as the presentation’s official styling hair sponsors, creating an “undone-yet-polished” look.

Using the Wet Brush Frizz-Free Detangler for gentle detangling, Goody ComfortFlex Hair Ties to hold the low ponies, and Bio Ionic Long Barrel Curling Iron to add movement, Lawler relied on Batiste dry shampoo to build texture and airy volume. “We wanted the hair to feel very chic but relaxed—heritage, reinterpreted,” Hessel Cohen shared. “As if she’s been dancing through the halls of Versaille, yet also entirely of the moment.” 

Lawler said this about the look, “I wanted a concept that is clear and cohesive. I love a bow and bows are part of the DNA of the brand. I wanted to give a look that is more lived in, more casual, more wintry, and natural. It’s the girl that loves to party but also loves poetry. so if she wakes up in the morning with the bow still in her hair, she just throws on her ballet flat and heads out the door for coffee.” 

Read on for a breakdown of some of the key styles.

Get the Look:

1. Brush out tangles & negate frizz with the Wet Brush Frizz Free Detangler
2. Put a little mousse at the roots for texture and volume 
3. Use Bio Ionic Smart X Hair Dryer on high heat fast speed to quickly get out any moisture 
4. Section the hair with Goody Luxe Claw Clips 
5. Use Bio Ionic Long Barrel Curling Iron in 1.5 inch to create loose waves with natural bends 
6. Use Batiste Powder Dry Shampoo and Batiste Original Dry Shampoo along the roots for increased volume and texture 
7. Grab pieces of hair and pull back into a Goody Comfortflex thin hair tie, or Goody Clear Elastics, then pull the hair tie down to create a looser look
8.  Go into the ends of the and push the Batiste powder into the hair to create more volume and texture
9. Add a bow on top of the Goody hair tie