SPONSORED
In a market that often celebrates a single hero product, Carolyn Aronson is playing an entirely different game. You might know her as the visionary behind the cult-favorite It’s a 10 Haircare, but The Tease is shining an extra spotlight on the empire she’s been building behind the scenes – with the kind of strategic foresight that only a pro-stylist could pull off. From Be a 10 Cosmetics and Rewind it 10 to Cloud Haircare and the reimagined F.A.S.T. Haircare, she’s crafting a full-circle portfolio that meets stylists, clients, and pure beauty lovers at every step of the beauty journey.
What sets Aronson apart is that she’s one of us. With decades spent behind the chair, she knows the difference between a product that simply looks good on a shelf and one that actually works. Her brands aren’t just extensions; they’re built on professional insight, with the kind of attention to detail that elevates a formula from “functional” to “can’t live without.” In an industry where many founders lead from the boardroom, Aronson leads from experience and it shows in every product she touches.
All of Aronson’s new moves continue to prove she doesn’t just have one specialty. She’s stepped into men’s grooming, launched a clean, vegan mass-market line, and even entered the cosmetics space, all while maintaining the same level of authenticity and passion. Her brand integrity never wavers and we can feel the intention behind each new launch. I mean the results truly speak for themselves. There’s celebrity-backed campaigns, huge retail rollouts, and brand loyalty that spans generations. Aronson is living proof that when a stylist turned founder builds an empire and leads multiple industries with the same love she’s always had behind the chair, the success just stands the test of time.
What we love even more? Aronson’s moves are bold, but always calculated. Each and every one of her brands serves a different audience and fills a gap in the market. Whether that be making everyday beauty routines much easier and quicker, or bringing salon quality to the drugstore, she ensures there’s always a clear purpose and a path for growth. At the heart of it all, Carolyn Aronson brings deep respect for the professional community and she’s never forgotten where she started. And that’s what we want you to remember when you hear her name – stylist, founder, and a force behind an empire that continues to elevate our industry.
