The campaign visuals for Gucci Beauty‘s newest fragrance, Gucci Flora Gorgeous Jasmine Eau de Parfum, just dropped. Starring Miley Cyrus (and her enviable mullet/shag), the vibe is girly, and very Gucci. Iconic fashion photographer/videographer Petra Collins lent her talents to the campaign, with creative direction from Alessandro Michele and art direction from Christopher Simmonds.
As implied by its name, the new scent features Jasmine blended with notes of Sandalwood and Benzoin. The brand says “its sensuality creates a skin imprint unique to the wearer, while notes of Mandarine Essence and Magnolia Accord, infuse the scent with joyful serenity.” Cyrus looks perfectly at home in oversize blooms.
In addition to the Kawaii-inpired cuteness, the campaign features a new song from Cyrus called “Delicious.” Shop Gucci Flora Gorgeous Jasmine in 50ml or 100ml on Gucci.com. For more on the fragrance and the campaign, check out #FloraFantasy.